Arjun Bijlani, Shivangi Joshi, Surbhi Chandana, Gurmeet Choudhary & Debina Bonnerjee, Amol Parashar, Smriti Khanna, Aashka Goradia Goble and Kunal Vijayakar, all come together to continue the terrible year 2020. Shocked? Don’t be like they’re all collaborating for #LiveItUp 2021, an eight-part web series conceptualized and produced by the Godrej Group.
2020 will be personified by actress-comedienne Jamie Lever. This digital series will be broadcast exclusively during the fifth edition of Godrej L’Affaire, India’s coolest lifestyle affair with lots of music, masti and fabulous discounts on lifestyle brands.
Released on Godrej L’Affaire’s Instagram and Facebook page (@godrejlaffaire) on February 14, the innovative web miniseries takes a long look at the year 2020 in a fun and conversational way.
The fifth season of Godrej The Affair is all about bouncing India back, with live streaming sessions, launch of exclusive web content, flash contests and the best more than generous deals and offers.
The web-series was designed as an original courtroom that viewers will see in the year 2020, played by Jamie Lever, judged for the disruption it has caused in our lives this year, travel and food. parents, grooming and various others. nuances of lifestyle.
Amol Parashar, for example, will sue 2020 for canning all of our travel plans. Kunal Vijayakar will seek revenge on behalf of us foodies who had to cook for ourselves. Aashka Goradia Goble will represent our love for fitness and mental health.
The duo Gurmeet Choudhary and Debina Bonnerjee will give their peace of mind until 2020 not to be respectful of the posture and Arjun Bijlani will ensure that we find this “ feeling of waali security ”.
There will be Shivangi Joshi who will fight for the right to our beauty routines, Smriti Khanna will be the voice of locked up parents. Fashionista Surbhi Chandna will go on to 2020 for making us dress in pajamas all day and night.
A “judge”, played by radio host Sharma G aka Gaurav Sharma, will hear arguments before delivering the verdict at the end of each episode.
Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group, said, “At Godrej Group, we are constantly striving to cultivate a deeper engagement with our consumers and audiences. The pandemic may have made this harder than ever, but on the other hand, the virtual world has opened up so many innovative avenues for making these connections that can be just as impactful. The launch of this fun web series with seamless brand integration is one example. We believe the concept and storytelling will create a compelling narrative for viewers and an even more immersive Godrej The Affair experience in a year they cannot attend personally. “
The series will highlight the trials and tribulations of 2020 via its quirky narrative. This will not only make viewers laugh, but connect with them as well, as each character will require a refund starting in 2020.
“ 2020 payback karo ” will be the rallying cry of the plaintiffs who each have their own reasons for suing the year. But who wins? This is the mystery.
Watch the webisodes on the Godrej L’Affaire Facebook page and the Instagram handle @godrejlaffaire. You can also visit Godrej L’Affaire by clicking on https://bit.ly/3r8llIB.
This is featured content.