“A decimation of half the industry is not unrealistic”: Danish producers urge Netflix, Viaplay and others to return to negotiating tables and risk local content adoption or a $200 million loss


A group of Denmark’s largest production companies have written an open letter to Netflix, Viaplay and other major streamers urging them to either relaunch local content or risk “decimating half the industry”. risk, after they estimated that the sector would lose up to DKK 1.5 billion ($200). M).

After the failure of negotiations with the Create Denmark union in January, Netflix, Viaplay, TV2, HBO Max, Disney+ and Amazon Prime Video have stopped ordering local Danish TV shows and movies due to the high cost.

All of these streaming services rejected a framework agreed nine months ago by Create Denmark and the Danish Producers Association, and the open letter called the content freeze “not only a financial disaster, but irresponsible behavior towards the Danish industry as a whole.”

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It concerns the “payment terms and scope of the transfer of rights of creative talent”, according to the letter.

It added: “The accident affects not only producers, but also crews and suppliers, as well as the creatives, screenwriters, directors, actors, directors of photography, production designers and editors – whose interests are represented by Create Denmark.”

The open letter is signed by the bosses of the major indies in the Nation: Fremantle-backed Miso Film, ITV Studios-backed Apple Tree Productions, SAM Productions, Nordisk Film Production, SF Studios and Tall & Small.

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While the letter admits that Danish content is “expensive” and that the streaming services have “other options” — except TV2 which has a legal obligation to litigate locally — the letter urged SVoDs to “negotiate with a will to to work so that deals can be made urgently.”

“If this situation continues, the long-term consequences could be more serious than we’d like to see,” it continued. “A decimation of half the industry is not unrealistic. And that at a time when we were growing together more than ever.”

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The letter predicted the industry’s loss of between DKK 1 billion ($130 million) and DKK 1.5 billion ($200 million), predicting that a loss of income of that magnitude will result in “bankruptcies, layoffs, unemployment and a several years back. .”

TBEN has reached out to Netflix and Viaplay for comment.


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