A gloss on the cheap and unloved euro


Expensive francs, cheap euros – and how an Italian innkeeper and a Swiss customer get at each other’s hair over it

The currency development not only leads to macroeconomic consequences, but also to heated debates in everyday life.

Who wants to count that?

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The Swiss franc is currently on a high. Or to put it more precisely: the value of a euro has fallen into the decimal range compared to the Swiss currency. The consensus here is that the euro has finally fallen “below parity with the franc”. What makes the hearts of some Swiss consumers leap for joy when they drive across the border to do their weekly shopping is a constant annoyance for exporters – in principle.


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