Amazon India has launched a mobile-only plan for Prime Video – it’s called Prime Video Mobile Edition – to compete with Netflix’s Rs. 199 mobile-only plan, which marks a world first for the leading e-commerce company. Unlike Netflix, Amazon’s Prime Video Mobile Edition is tied directly to your prepaid plan. Amazon is working with Airtel to launch Prime Video Mobile Edition, with Prime Video content available with Airtel recharge packs starting at Rs. 89. All Airtel prepaid customers will be eligible for a 30-day free trial of Prime Video Mobile Editing. You can sign up for Prime Video Mobile Edition starting at 2 p.m. on Wednesday, January 13 (that’s today).
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Much like Netflix’s “Mobile” plan, Prime Video Mobile Edition will deliver standard definition (SD) video quality on a single device. But unlike Netflix, you can choose to upgrade to the full Prime Video experience – which includes multiple profiles, simulcasting, TV access, and HD / 4K content. You can get 30 days of Amazon Prime by recharging your Airtel prepaid number with Rs. 131 – Amazon Prime costs Rs. 129 per month if you subscribe directly – or as part of Rs. 349 prepaid plan which lasts 28 days, but also offers unlimited calls and 2 GB of data per day. This isn’t really new, as Airtel has offered Amazon Prime on prepaid plans since 2018.
But if you are happy to enjoy Prime Video only on your mobile, here are the Airtel prepaid plans that give you access to Prime Video Mobile Edition. All of them are available on the Airtel Thanks app or can be purchased at over one million Airtel stores across India.
|Reload||Amazon Advantage||Calls||The data||Validity|
|Rs. 89||Prime Video Mobile Edition||–||6 GB||28 days|
|Rs. 131||Amazon Prime membership||–||–||30 days|
|Rs. 299||Prime Video Mobile Edition||Unlimited calls||1.5 GB per day||28 days|
|Rs. 349||Amazon Prime membership||Unlimited calls||2 GB per day||28 days|
Amazon Prime Video Global Vice President Jay Marine said in a statement, “India is one of our fastest growing territories in the world with very high engagement rates. Based on this response, we aim to double our offering by bringing our highly regarded entertainment content to an even larger base of Indian customers. With the strong penetration of mobile broadband in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our exclusive and original content. “
Amazon Prime Video Indian Director and Country General Manager Gaurav Gandhi added, “Over the past 4 years, Prime Video has grown into the country’s most popular premium streaming service, with an audience spanning over 4,300 cities. We believe the Mobile Edition plan will further accelerate the adoption of Prime Video in India and allow even more customers to access our popular entertainment content. This initiative for Amazon is designed not only to give customers more choices (of plans), but also easy access to subscribe to Prime Video as well as mobile data plans. We are happy to work with Airtel as the first partner in India for Prime Video Mobile Edition. “
Shashwat Sharma, Marketing Director of Bharti Airtel, added, “At Airtel, we are deeply passionate about providing a differentiated experience to our customers through our Airtel Thanks program. We are pleased to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel’s core strengths: quality customers, deep distribution and a world-class video network. “
Amazon Director of Mobile Business Development Sameer Batra said, “We are delighted to have Airtel as our first deployment partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic association between Amazon and Airtel. Smartphones powered by prepaid connections and affordable data are ubiquitous for a large Indian customer base – Mobile Edition will make Prime Video synonymous with quality entertainment for this large group of customers. We are looking forward to expanding the reach of our service to all prepaid customers in India. “