Amazon India officially launched Amazon Academy as an edu-tech company in the country on Wednesday. The new offering, which is essentially the rebranding of the JEE Ready app that debuted in December 2019, is currently designed for aspirants to engineering colleges who are preparing for IIT-JEE and other engineering entrance exams. It is supposed to offer curated learning materials, as well as live lectures and assessments in math, physics, and chemistry. Media reports suggest that Amazon’s Indian subsidiary has been piloting Amazon Academy in the country for a few months.
The learning materials and exam content available through Amazon Academy were developed by expert teachers from across the country, the company said in a statement. The content resources available on the platform are touted to help students prepare not only for the JEE (Joint Entrance Examination) engineering exams, but also for the BITSAT, VITEEE, SRMJEEE and MET engineering tests.
Amazon Academy is said to have specially designed mock tests with over 15,000 handpicked questions, along with advice from industry experts. It also hosts Live All India Mock Tests (AIMT) at regular intervals. In addition, students can also schedule lessons or access daily practice issues. There is also a six week crash course option for the upcoming JEE Main exam.
To help engineering students improve their results, Amazon Academy helps track progress over time and identify strengths and weaknesses. It also gives information on the overall test taking strategy.
The platform also allows students to assess their performance on the test through personalized reports with time and force analysis by chapter. There are also options to review current progress and compare performance with other JEE aspirants who have attempted the test in the same time slot on Amazon Academy.
Amazon initially offers the content for free through Amazon Academy, although it may introduce a pricing structure over time – depending on the success of the platform.
“Our main focus has been the quality of the content, the deep learning analysis and the student experience. This launch will help aspiring engineering to better prepare and achieve the JEE advantage, ”said Amol Gurwara, Director of Education at Amazon India. We’ve considered offering edu-tech content for non-engineering disciplines, and we’ll update this space when we get back to you.
Amazon Academy is available in beta on the web or through the Android app listed on Google Play.
In addition to Amazon Academy, Amazon is currently in development to launch its Childhood to Future Engineer career program in the country. Last month, a manager was hired to lead the initiative, with the intention of having it operational later this year.
According to a report by Omidyar Network India and RedSeer, the edu-tech sector for grades 1 to 12 students in India will increase six-fold to $ 1.7 billion (around Rs. 12,439). crores) by 2022. Big tech companies, including Google and Facebook, are also eyeing the industry, with the latter already investing in Bengaluru-based startup Unacademy.
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