Americans will not rush to retail stores to shop after receiving Covid vaccine, survey finds


Pedestrians wearing protective masks carry shopping bags in San Francisco, Calif., Wednesday, December 23, 2020.

David Paul Morris | Bloomberg | Getty Images

As millions of Americans wait their turn to receive the Covid-19 vaccine, many say they will not rush to retail stores to buy clothes and shoes after the vaccination, according to a new survey.

Forty percent of consumers say they plan to buy clothes in stores in equal or lesser quantity after being vaccinated, according to a study released Wednesday by First Insight. The predictive consumer analytics company surveyed more than 1,000 people online on Jan.13 about their buying plans.

Forty-four percent of respondents said they would visit stores the same way or less to buy shoes after vaccination, while 45% said they would visit stores the same or less for the products. beauty, 41% said this about luxury items and 43%. for electronics.

The lesson here is that while it is generally believed that Americans will return to some level of normalcy after being vaccinated, it doesn’t look like it will happen anytime soon, said First Insight Founder and CEO Greg. Petro.

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“First, not everyone feels comfortable getting the shot,” Petro said. “Second, most people won’t rush to stores after getting vaccinated. … It will take a long time for people to really feel comfortable and take back the way the world was. And so you can count on 2021 to be a lot like 2020. “

About a third of respondents said they were unsure whether or not they would get the Covid-19 vaccine, First Insight found.

About 23.5 million doses of the Covid-19 vaccine have been administered in the United States since Tuesday, according to a follow-up from the Centers for Disease Control and Prevention. More than 44.4 million doses have been distributed, the CDC said.

President Joe Biden has set a goal of administering 100 million Covid-19 vaccines in his first 100 days. The Biden administration, however, has been repeatedly pressed to find out whether that target is ambitious enough given the gravity of the global health crisis.

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More than half, or 53%, of respondents said they plan to continue wearing a face mask in stores after being vaccinated, according to First Insight. Sixty percent of respondents said persistent spikes in Covid-19 across the country discouraged them from shopping in stores.

Retailers selling clothing and footwear, especially those located in malls, have been among the hardest hit as a result of this spending shift. Online clothing and footwear sales rose 27.2% to $ 121.5 billion in 2020, according to an analysis by Coresight Research. But as it happened, the total clothing and footwear market in the United States shrank by about 12.1%, he said.

Companies like Macy’s and American Eagle continue to close stores in malls. Analysts believe another wave of retail store closings is likely in 2021, with the severity of which depends on consumers’ financial confidence and the level of comfort in returning to shop.

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A separate NielsenIQ survey conducted in December of more than 11,000 consumers worldwide found that many people were reluctant to abruptly change their drinking habits, even as the rollout of the Covid-19 vaccine continued. Just over half, or 53%, of respondents in the United States said they will be confident about their personal finances when they learn when to get the vaccine, NielsenIQ found.

Sixty-four percent of those polled for the NielsenIQ survey in the United States said they would spend the same amount on groceries after vaccination, while 21% said they would spend more and 15% said they would spend more. less. Forty-one percent said they plan to spend the same amount on eating out after the vaccination, while 24% said they plan to spend more and 22% will spend less.