Apple unveiled the iPhone 13 and a new iPad mini, expanding 5G connectivity and showing faster chips and sharper cameras.
While the Cupertino, Calif.-Based company has not announced any successful features or products, analysts expect customers hanging on to older models like the iPhone X to be eager to check out. upgrade.
The iPhone 13 will have a new chip called the A15 Bionic that will enable features like auto-detection when the phone’s camera is pointed at text.
Apple said the iPhone 13 will have 5G antennas and custom radio components for faster speeds and will be available in five colors.
The phone will start at A $ 1,349 in Australia.
The iPhone 13 Pro starts at US $ 999 (A $ 1,365) in the US and the Pro Max starts at US $ 1,099 in the US.
“The competition is always catching up to our chips – not just last year, but even two years ago,” said Kaiann Drance, marketing manager for Apple iPhone.
The Series 7 smartwatch will feature a larger screen and faster charging.
It will start at US $ 399 in the US and will be available later in the fall from the Northern Hemisphere.
The company also updated its iPad Mini with 5G connectivity and a reworked design that makes it look like the high-end iPad Air and Pro models.
Apple also updated its base iPad with a new camera for working and learning from home.
Both will be available next week.
Apple shares were down 0.5%, in line with a slight pullback in broader markets.
“It seems there is nothing really groundbreaking being announced, but of course, as usual, they have announced enough improvements to at least generate some excitement among consumers,” said Rick Meckler, Partner. of the Cherry Lane Investments family investment office.
Last year, Apple introduced its iPhone 12, which featured a new look and its first devices with 5G connectivity.
This year, the analyst expects modest hardware upgrades and a greater focus on 5G.