Apple reportedly cuts iPhone 14 production by three million units
Weak consumer demand has reportedly forced Apple to cut production of the iPhone 14.
People familiar with the case told Bloomberg that Apple has cut production of the iPhone 14 by three million units. The iPhone maker had an initial target of 90 million units for the rest of the year. The sources added that the lower production is due to a “softer demand” for the iPhone 14 and iPhone 14 Plus, and that demand for the Pro models remains strong.
The iPhone 14 and iPhone 14 Plus didn’t get off to a good start. Analyst Ming-Chi Kuo claims that pre-orders for the two models were worse than the iPhone SE (2022) and iPhone 13 mini. ITHome reported that Foxconn has been ordered to shut down at least five production lines producing the iPhone 14.
When the iPhone 14 Plus went on sale in October, DigiTimes said initial sales were “lower than expected.” A recent Covid-19 outbreak at an assembly plant in Zhengzhou forced Apple to confirm that iPhone 14 Pro models will have limited availability this holiday season due to the temporary impact on operations.