Appscale program announced to help Indian startups build global apps


Appscale Academy, a new growth and development program for startups, has been announced by the Department of Electronics and Information Technology (MeitY) and Google. This program aims to train start-up to mid-level startups across India in building applications for a global audience. Google and MeitY will conduct a screening process in which 100 startups will be trained through a personalized curriculum that includes instructor-led virtual webinars, self-study materials, and mentoring sessions with local and global industry professionals. ‘industry. The program will run over six months.

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The new Appscale Academy curriculum will cover topics such as app quality, global reach, user acquisition and monetization, app design, Google Play policy, and data security best practices. Any Indian startup looking to accelerate the growth of their business is eligible. Applications are now open and the deadline for submission is December 15th. The final list of 100 startups will be announced in January 2022.

The Appscale Academy program comes with additional perks such as one-on-one mentoring, access to Google Self-Paced Learning programs, MeitY Startup Education courses, and invitation-only seminars and events. The program also offers market consultation and application quality review. A number of startups will also receive 1: 1 mentorship from Google and industry experts, Google product credits, Android hardware, and a potential opportunity to be featured on Google Play. All startups, whether gaming or not, can apply via this link. Startups can operate on any business model – free, paid, transactional, and others. Google notes that this program is only open to app developers in India and applicants must be 18 years of age or older.

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These startups must have a core team that will engage in a six-month training, coaching, and mentoring program. The training sessions will be facilitated by mentors such as CEO and Co-Founder and CEO of Games2Win Alok Kejriwal, Co-Founder and CEO of Koo Aprameya Radhakrishna, Vice President and General Manager of Growth at Meesho Megha Agarwal, and more Again.