Beautiful automobiles and fine watches have made great companions for much of the 20th century, so it is good news that Girard-Perregaux was yesterday announced as the official watch partner of British luxury car maker Aston. Martin.
The Swiss Manufacture is one of the oldest names in the history of craftsmanship, known for making incomparable examples of Haute Horlogerie or “the art of watchmaking”.
The two brands will collaborate on the next limited edition watches, with the first one coming out this year, although no specific date has yet been announced. The Girard-Perregaux brand will appear on the car and uniform of the Aston Martin Cognizant Formula OneTM team.
It’s not surprising. Since the dawn of the automotive industry, racing and racing have been part of the culture. Milliseconds mattered, not only to car owners and their rivals, but also to sports fans. It has been like this for over 100 years.
Furthermore, Aston Martin and Girard-Perregaux were founded by visionaries with innate passion, commitment and vision.
Aston Martin debuted in 1913 by Lionel Martin and Robert Bamford. Girard-Perregaux traces its origins back to 1791, when 19-year-old Jean-François Bautte produced his first watch.
But one of the biggest names in watchmaking when Constant Girard married Marie Perregaux in 1854, and that’s where the legend really begins.
The now iconic Aston Martin DBR1 (1956), a car specially designed for competitive racing, was a precursor to some of the brand’s best-known heritage “ DB ” road cars, which many of us drive today. ‘hui with great pleasure.
This model was designed in-house by a uniquely talented designer, Frank Feeley, a name known to many die-hard fans of the brand, and indisputably represents its finest hour – the shape of the DBR1 remains one of the most beautiful and graceful. all time. . An Aston-Martin is still indexable even from a distance, and its exhaust note can be identified from blocks away.
The Aston-Martin’s signature functional attribute – its side vent, which debuted on this car and remains a key feature – is built into the watch.
Likewise, when Girard-Perregaux released its now famous Tourbillon “Aux Trois Ponts d’Or” in 1867, it transformed three functional components, often hidden from view, into attractive aesthetic elements. With the advent of this watch, what was once invisible is now – deliberately – on display. During its 230 years of history, the Swiss Manufacture has demonstrated its creativity, often playing with different shapes.
While both organizations have accumulated a wealth of skills and traditions, no business can now afford to rest from its laurels as each generation ages and wants something new and different.
Other car manufacturers are also partnering with watchmakers. On February 4, TAG Heuer announced its new long-term partnership with Porsche, and today Scuderia Ferrari also announced a new partnership with Richard Mille for a new timepiece.