ATP and Lacoste have announced a multi-year extension of their very successful partnership. The deal will see Lacoste become an official supplier to the TBEN, until 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP season finale.
The new agreement will see Lacoste become the official outfitter and official footwear for the TBEN, granting marketing rights to the “Crocodile” brand and exposure on the TBEN digital platforms.
In addition, Lacoste will continue to equip ATP personnel throughout the season.
“We are proud to extend ATP’s long-term relationship with Lacoste, now in its 19th year,” said Massimo Calvelli, CEO of ATP. “As one of the biggest fashion brands in the world, with a heritage rooted in tennis, Lacoste has huge crossover appeal and is a perfect fit for ATP and our view of the sport. We are delighted to have the opportunity to continue our story together. “
“At Lacoste, elegance is more than a story of style on and off the court, it is a state of mind that we have shared with ATP for 19 years now and that we are proud to continue today. with the renewal of our contract. »Said Thierry Guibert, CEO of Lacoste.