A soft drink company’s joking tweet about its mascot’s clothing choices apparently hit TBEN News with its pants down.
On Tuesdays, A&W Root Beer announced on Twitter that Rooty the Great Root Bear was going to wear pants.
The post appeared to be a joking reference to a recent decision by chocolate brand M&M’s, which put its “spoke scandies” on “indefinite hiatus” after conservative types like TBEN’s Tucker Carlson complained that the green M&M character was now wearing tennis shoes instead of go- go boots.
The A&W tweet read in part: America, let’s talk. Since 1963, Rooty the Great Root Bear has been our beloved spokesperson. We knew people would notice because he’s literally a six-foot-tall bear wearing an orange sweater.”
It added: “But now we get it – even a mascot’s lack of pants can be polarizing.”
Considering that many corporate characters — like Poppin’ Fresh, Chester Cheetah, and the Geico Gecko — have long since chosen to go pantsless, A&W’s social media workers probably thought most people took the tweet as a joke. would recognize.
But the joke was on them, because TBEN News assumed it was real and reported the announcement as yet another sign of “awakened police canceling culture” is running amok.
Ultimately, A&W felt obligated to do so clarify that the tweet was a joke after TBEN Business published a story with this sensational headline: “FUR COAT AND NO MARBLES: A&W Root Beer is the latest company to bow to ‘woke’.”
As a result, TBEN Business then changed the headline to reflect the humorous nature of the soda company’s announcement.
Meanwhile, Twitter users scoffed at the overreaction to the pantsless post.