Bandai Namco, SEGA Among Gaming Giants Watching Blockchain Gaming

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Japanese gaming giants are positioning themselves for the adoption of mainstream blockchain games and will not be affected by the group of gamers who oppose crypto and non-replaceable tokens (NFTs), a director of the Oasys blockchain project told TBEN.

Speaking to TBEN at the 2022 Tokyo Games Show, Oasys representative director Ryo Matsubara emphasized that the project’s big names such as Bandai Namco, Sega and Square Enix are not just jumping on the crypto train — there is a long-term vision for blockchain-based Play-to-Earn (P2E) gaming:

“We have a shared vision of blockchain at the executive level. They don’t [want to] change that policy. They really understand the future adoption of blockchain. They don’t just think about the revenue, they want to create the next future [of gaming].”

Bandai Namco has developed beloved titles such as Tekken and Pac-Man, Sega’s most famous title is generally seen as Sonic the Hedgehog, while Square Enix is ​​the developer of the widely popular Final Fantasy franchise.

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When asked whether these companies would like to integrate blockchain technology with their current game franchises, Matsubara suggested they look initially at developing brand new blockchain games.

He noted that since this is a completely “new model” of gaming, it will take more time to mature before these major companies start looking at broader blockchain integrations with traditional games.

“If the model is established, becomes sustainable and successful, then strong [popular] IP will be added,” he said.

Looking at what needs to be improved in blockchain gaming, Matsubara noted that a “big problem” so far is that many projects are too dependent on the price of in-game tokens. As a result, “speculation” is more in demand than the gameplay itself.

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He further noted that there will be an “adjustment” over time as projects work to build some real hype for the games themselves, most likely by improving the overall gaming experience.

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This echoed similar sentiments as Luke Sillay, the lead community manager of Australia-based game developer and Animoca Brands subsidiary Blowfish Studios, who also attended the event.

During an interview with TBEN, Sillay emphasized that more people want games that are really “fun to play” rather than just a hassle to earn tokens.

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Oasys’ proof-of-stake blockchain is aimed directly at gaming and is tentatively poised for an official mainnet launch in the remaining months of this year. Matsubara also hinted that games from his known partners are likely to be announced next year.

Looking outside of Japan, major western gaming companies like Fortnite developers Epic Games have been increasing exposure to blockchain gaming lately. Last week, the Epic Games store listed a new free-to-play NFT game called Blankos Block Party from Mythical Games.

The move follows comments from Epic Games CEO Tim Sweeney in July, in which he stated that his company would “definitely” not follow Microsoft’s Minecraft in banning NFT integrations in games.