Promoting music that focuses on projecting your art to the ears of your target audience is a great marketing strategy that will earn you both sales and worldwide recognition.
However, maximizing the right platform is essential. And with the limited hours we all have in a day, one of them will run out quickly if they decide to try all the avenues available at the same time.
So far, these are the trendiest and most creative avenues that any Nigerian musician can take:
Being a visual application, the features of this application software are rich enough to promote any music in Nigeria. To start with, there are the reels which allow you to display a clip with your song in audio. Not to mention the IG stories musicians use to keep their audiences up to date on their progress so far. Other features to exploit in Instagram are IGTV, the post feed, and most importantly, Instagram Ads to help reach a wider audience.
A lot has changed in the music industry. Previously, music albums were the hot dessert, but now people find it more convenient to listen to music in playlist format. You can use platforms like Audiomack, Spotify to create one for yourself but to reach a larger audience, I will recommend a paid playlist that will favor you.
Blogs are doing well in the digital age. Many musicians have jumped onto this avenue, and it has been helpful. Blogs are a way to talk about your professional background, your song’s release, and other trivial topics that are relevant to your career. Not only will you have a personal relationship with your audience through it. It will also help you optimize your website’s SEO. I understand that writing a blog can take a long time. But with the services of Naijamusic.com.ng, it will be a step-by-step process.
This is a trendy video app that you can use to promote your music online in Nigeria without much effort. All it requires of you is your consistency and creativity. It is known to be featured with Gen Z, but older generations have taken advantage of this avenue as well.
I saved it for last for a reason. You can’t talk about avenues online without mentioning Youtube. It is the main avenue that most musicians use to promote their music. All you need is to use the specified keywords to make your video rank above other videos. When uploading your video, make sure it is clear and the sound is audible. You can also use your YouTube video on your website to increase the number of views.
Other avenues online there; may not be recognized by everyone. But the most trendy is the one listed here. Please feel free to share this post with your peers.
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