Binance partners with Ukrainian supermarket chain to accept crypto through Pay Wallet.


Binance announced Friday that it is partnering with Ukrainian supermarket chain VARUS, saying it will enable cryptocurrency payments for groceries through its Binance Pay Wallet.

The supermarket is one of the largest companies in Ukraine with more than 111 stores in 28 cities in the country. The company said that this partnership gives its customers access to instant cryptocurrency payments and fast delivery in 9 cities in Ukraine, namely; Kiev, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod and Pavlograd.

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The companies also announced a “reward fund promotion” where customers who order anything from the VARUS Delivery program worth more than UAH 500 and pay with Binance Pay will be rewarded with UAH 100.

A month ago, a Ukrainian POS and crypto payment company called Whitepay rolled out a new program that allows Ukrainians to buy electronics and other products with cryptocurrency.

At this year’s Kyiv Tech Summit, hosted on September 6-9 in Ukraine, Ethereum founder Vitalik shared: “Ukraine could well become the next Web3 hub”. He shared:

“A country can become a Web3 hub if its citizens are actively interested in this technology and decide to make a significant contribution to its development,” Buterin added. “Ukraine has both the capabilities and the determination to do this.”