Bradley Cooper becomes Louis Vuitton’s newest ambassador – see his debut campaign

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A style star is born!

Bradley Cooper is the face of Louis Vuitton’s latest campaign. This week, the fashion house announced that Cooper, 47, is the brand’s newest ambassador, and to kick things off, he stars in the Tambour watch’s 20th anniversary campaign.

The campaign features two different images of the Limitless actor, a close-up of his face and of course one of his wrist.

In addition to images captured by photographer Boo George, the campaign also includes video created by Damien Chazelle.

Bradley Cooper New Celeb Ambassador for Louis Vuitton

Boo George Bradley Cooper

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In the video, Cooper is seen making his way through the streets of New York City, keeping time on his tambour watch. The shots go back and forth between Cooper navigating the city streets and a boy running through a natural landscape.

Cooper eventually finds himself on a rooftop overlooking the city, just in time for the sun to set. While checking his watch, the boy opens a small Louis Vuitton chest.

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A description of the brand’s video reads: “A parallel odyssey of a man and a boy unfolds, leading from lush forest to urban jungle, from the endless possibilities of imagination to a realized dream, amid the streets and skyline. of New York City, in the shadow of the iconic Chrysler Building.”

Bradley Cooper New Celeb Ambassador for Louis Vuitton

Bradley Cooper New Celeb Ambassador for Louis Vuitton

Boo George Bradley Cooper

According to a release from the brand, the Tambour Twenty will honor the original model first introduced in 2002 with new updates.

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The Tambour Twenty pays tribute to the original Tambour by repurposing the iconic codes: a deep, flared 41.5mm case, a brown sunray dial, yellow chronograph hands and the engraved letters ‘Louis Vuittion’ on either side of the dial. closet,” the release said. .

These are paired with high-end features, including the LV277 high-frequency automatic chronograph movement; a 22-carat oscillating weight; a specially engraved caseback—indicating the limited edition of 200 pieces, and a custom monogrammed canvas case. “