Britain’s women’s hockey team gave ‘huge’ sponsor support ahead of Tokyo Olympics


Britain’s women’s hockey team received a ‘huge boost’ six months after the Tokyo Olympics after Vitality was unveiled as the team’s new sponsor in historic contract three years.

The health, life and investment company will also become the main partner of England’s top women’s hockey league and act as a presenting partner in Britain’s women’s and men’s matches in the World Pro competition. Hockey League.

Banking firm Investec ended its nine-year partnership with the women’s team in April last year, after renewing its sponsorship after the team’s gold medal at the Rio 2016 Olympics.

Alex Danson-Bennett, who was one of the squad members on this side, believes Vitality’s involvement will act as a huge boost for the team as they aim to defend their title at the rescheduled Tokyo Games. in July.

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“We’re six months away from the Olympics and a great main sponsor stood up and said, ‘We believe in you,’ Danson-Bennett said.

“For the distance training team it’s a very difficult time in elite sport – it’s a challenge for everyone in the world – but it’s going to give the team a huge blow. inch to get into what is going to be a truly exciting year. “

Although the Covid-19 pandemic had a significant impact on global competition, British women showed notable signs of improvement as they played an encouraging draw against world champions Holland last October. The team is set to return to action on May 8 when they host China at Lee Valley Olympic Park in Stratford, where they resume preparations for the Tokyo Games.

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“I actually think the postponement of the Olympics will really support our women’s team,” Danson-Bennett insisted. “Our female team is proud of its ability to adapt. Twelve months later, I think they will have a good opportunity in Tokyo to do something special again.

Danson-Bennett suffered a life-changing concussion in 2018 after slamming her head against a brick wall in an abnormal incident while on vacation with then-fiancé Alex Bennett.

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Having announced her retirement from hockey a year ago, she now manages her brain health holistically through mindfulness and regular exercise, although she still experiences post-concussion symptoms such as chronic migraines.

“I am a different human since my head injury. I’m getting better, I’m getting even better, that’s why I believe I’m going to make a full recovery, ”said Danson-Bennett, who hopes to share her concussion experience through her new role as Vitalité Ambassador.

“My biggest issues are sensitivity to light and headaches – I still have headaches every day, but I manage them. If I hadn’t had that head injury, I would probably still be training for Tokyo.



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