Bullshit Bingo: Managers speak English


From “Accelerator” to “Customer experience”: Swiss quadrilingualism is a thing of the past – managers like English

It sounds good and also complicated, but often there is not much behind it. We offer a small translation help.

It doesn’t work without English terms.


Now they’re being swung again, the August 1st speeches, in all four national languages. Multilingualism, as can be read on the foreign department’s website, is “an essential aspect of Switzerland’s identity”. In the Swiss business world, on the other hand, in large international corporations as well as in small companiess meanwhile actually only one language: English. Or what many executives think of as English.


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