Business aviation refutes critics ahead of World Economic Forum in Davos


With hundreds of private jets set to descend into Switzerland as the World Economic Forum kicks off in Davos this week, business aviation entities are trying to offer some counterpoints to answer critics who are using the annual conference to rail against the industry. Most critics ignore all or most of the industry’s efforts to reduce emissions. In 2021, the industry pledged to reach zero net carbon emissions by 2050. The original pledge to reduce CO2 emissions by 50% was made in 2009.

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“The rich and powerful are flocking to Davos in private jets to discuss the global economy and climate behind closed doors as winter records are broken across Europe. Private jets are the most polluting mode of travel, and it is deeply unfair that a select few can emit huge amounts of carbon, while the most vulnerable bear the brunt of the damage caused by the climate crisis. The EU must ban private jets and unnecessary short flights to deal with the climate crisis in an equitable way,” said Lorelei Limousin of Greenpeace in a press release published last year. week. The group is promoting the hashtag #banprivatejets. Recently, theme park heiress Abigail Disney stepped up her campaign against the segment, tweeting in part, “Private jets are a cancer.”

Private aviation accounts for only 2% of total aviation carbon production, and aviation is only 2.1% of total man-made carbon emissions, meaning private jets account for 0.04% of global man-made carbon emissions. emit CO2 emissions. However, the industry is using Davos to highlight how private pilots can do their part to reduce emissions. Jet Aviation’s Zurich location provides participants with sustainable aviation fuel through its Book & Claim program. Sustainable Aviation Fuel, or SAF, reduces aviation CO2 emissions by up to 80%. Book & Claim allows flyers to purchase SAF even in locations where it is not available.

“We are committed to providing sustainable choices for our customers,” said David Paddock, president of Jet Aviation, adding, “We also recognize that achieving a more sustainable future is not just about the services we provide, but also about how we deliver them and how we do business in the communities we operate in. With Book & Claim, everyone traveling to and from Davos can support sustainability and grow the market for sustainable jet fuels.”

How does Book & Claim work? According to the Business Aviation Coalition for Sustainable Aviation Fuel, “Book & Claim is a transaction process that gives a buyer (Buyer A) the option to purchase SAF that is not physically available at a preferred location, but consumed or booked elsewhere, by a other buyer (Buyer B). The claim portion of this transaction is that Buyer A realizes the environmental benefit or creditworthiness associated with SAF.” That means by using Book & Claim even if SAF is not available; you can claim the benefits based on compliance reports you or your company has, or just to be kind to the environment.

Book & Claim complements many other initiatives of flight providers. More than two dozen jet card and fractional providers also offer carbon offsets, either included in hourly rates or available for customers to purchase. Berkshire Hathaway’s NetJets and Directional Aviation, the parent company of Flexjet, Sentient Jet, FXAir and PrivateFly, have both invested in sustainable fuel producers. Some go further than just offsetting the CO2 emissions of flying. Sentient Jet offsets 300% of carbon emissions to account for additional climate-affecting emissions. VistaJet has promised to be carbon neutral as a company by 2025. Charter broker Victor offers Book & Claim for all flights, enabling customers to purchase SAF for their trips. 4Air partners with operators, FBOs, corporate flight departments and others in corporate aviation to conduct audits and provide solutions to achieve carbon neutral operations.

“Business aviation is strongly committed to climate action and we are proud to have reduced our carbon emissions by 40% over the last 40 years,” said Kurt Edwards, director general of the International Business Aviation Council and co-chair of the SAF Coalition Steering Committee . the Jet Aviation announcement. The National Business Aviation Association reports that SAF production doubled last year. Supply is expected to grow by more than 400% between 2022 and 2025. While private aviation plays a vital role in enabling businesses to exist and thrive in locations that are not well served by the airlines, flying life-saving organ transplants and bringing first responders and supplies after natural disasters, expect a slew of stories calling for the ban private jets.


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