Business Talk – In conversation with Jeremy Lichtenstein from Pinnacle

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Jeremy Lichtenstein is the Hewlett Packard Enterprise (HPE) Solutions Architect at Pinnacle, a leading ICT distribution company and authorized distributor for HPE in South Africa.

Lichtenstein is an experienced technical operations professional with a proven track record of working in the information technology and service industry. His skills lie in data center management, presales, virtualization, HPE solutions and Microsoft products after graduating from Torque-IT.

Pinnacle offers its customers a wide range of cutting-edge technology products delivered seamlessly over a broad footprint.

In this episode of Business Talk with Michael Avery, Lichtenstein talks about the role of data and storage in the 4th Industrial Revolution.

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Data is no longer just the responsibility of individual companies, but also of the entire company. To avoid being caught off guard by the rapid pace of change, companies should start seeing data as what can make everything better, he says.

While more buzzing than exciting emerging industries, improvements in daily data capture and management have the potential to drive incremental changes and inform strategy; one day at a time. This, in turn, leads to better customer contact, better upsell and cross-sell ability, better products and services, and less guesswork. All resulting from better use of data.

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Just as the first industrial revolution forever changed the nature of work by bringing people together under one roof, the 4th seems poised to continue accelerating the trend away from office work to further assert the coffee cliché – 21st century work – and beyond. .

According to Lichtenstein, data-driven decision making and technology will power remote working and simpler, more efficient organizations.

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He talks to Avery about the importance of data and storage in driving the 4th Industrial Revolution, and highlights key trends by examining how businesses are protecting their data, given the shift to remote working.

Lichtenstein highlights the biggest challenges businesses face in data protection and disaster recovery with more people working remotely, and identifies some of the solutions businesses can consider to address these challenges.

The full interview is integrated below. You can find all of the Business Talk interviews with Michael Avery here.

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