“Godzilla vs. Kong” shattered expectations both in theaters and on the HBO Max streaming service, offering some hope for the hard-hit film industry that audiences will return to theaters.
“I think people really miss out on going out and having fun,” Joshua Grode, CEO of film production company Legendary Entertainment, said on TBEN’s “The Exchange” Tuesday. Legendary has teamed up with Warner Bros. Pictures to produce the epic monsters film.
“People can now go out. They choose what to do to be entertained and the power to go to the movies was established with this terribly fun movie that came out last weekend,” he said.
“Godzilla vs. Kong” opened last Wednesday and gathered a mass audience across the country, making it the best opening weekend of any movie released in the United States since the pandemic. The film totaled $ 32.2 million at the box office from Friday to Sunday and has now achieved more than $ 48.5 million in sales in the United States and Canada. It grossed $ 48.5 million domestically, where about 55% of movie theaters were open, and $ 285 million globally.
Notably, these strong box office receipts came even as the film was also streaming on HBO Max at no additional cost to its subscribers. It was the most-watched movie on the platform since its launch, according to Deadline. Warner Bros. and HBO Max are units of AT&T.
“I think a lot of the misconception may be that if you see it on HBO Max, you won’t see it in theaters, and I don’t really think that’s a one-on-one compromise,” he said. said Grode.
While he doesn’t have specific numbers, Grode said the film was the biggest sign-up event HBO Max has hosted since the service launched last May.
He expects the trends to repeat themselves with other films in the future.
“We have to find films that are going to be animated, that are going to be made for the experience of the big screen,” he said. “Godzilla vs. Kong” has two huge monsters in play. This movie was made to be fun. It was designed for people to applaud Team Kong or Team Godzilla. “