The marriage between fashion and film is both deep and the House of Chanel has been at the center of it since 1930, when Gabrielle Chanel came into contact with the world of cinema. the 79e The Venice Film Festival ended on Saturday and Chanel has launched episodes through his podcast called “Chanel in Venice,” in which he delves into key conversations of women in film.
Academy Award winner Penélope Cruz, who is known for her roles in Vanilla Sky, Murder on the Orient Express and Parallel Mothers, for which she was nominated for an Oscar, is in one episode. Cruz is a Chanel ambassador and was on the red carpet to present l’immensitàdirected by Emanuele Crialese and And loose margins, by Juan Diego Botto with honors. In the episode, the Spanish actress talks about the power of storytelling in both films, as she shares her favorite moment at the Venice Film Festival.
More about the episodes in a minute. Back to Gabrielle Chanel. Grand Duke Dimitri Pavlovich of Russia introduced Chanel to Samuel Goldwyn, the head of MGM Studios, in Monaco. Goldwyn was on a mission to revive the film industry, a mission that had been dormant since the stock market crash of 1929. The famous studio head wanted Americans to dream again, and he wanted Chanel to be a part of it. He wanted movies to be made on-screen and off-screen fashion icons.
Gabrielle and her friend Misia Sert left for America in 1931. Upon her arrival [in LA], she was met by Greta Garbo herself and newspapers ran the headline “Two Queens Meet”. Marlene Dietrich, who would become one of her friends, Gloria Swanson, Erich von Stroheim, George Cukor, Claudette Colbert and other stars also wanted to meet her. This first trip to the US was a triumph. “It’s a new chapter in my career that begins today,” the designer confided to the Los Angeles Examiner on March 17, 1931. The experience was short-lived – the studios did not appreciate the understated and sophisticated style that was at odds with the Hollywood style. vision of glamor – but Gabrielle Chanel had discovered what a movie dress was, along with the idea of photogénie, which she would forever integrate into her work as a couturière”, shares the House of Chanel.
American film production rejected her, but French cinema embraced Chanel, beginning a long journey of the House’s journey, which blew and flowed in cinema. The house went through a few lead designers and eventually settled with Karl Lagerfeld from 1983-2019. He too understood the power of movie fame and befriended actors from Vanessa Paradis, Nicole Kidman, Margot Robbie, Lily-Rose Depp and Stéphan Audran; and artists like Andy Warhol.
Another episode features Chanel Ambassador Tilda Swinton, who presented Joanna Hogg’s film, The Eternal Daughterin which she plays a role. The talent duo is opening up to actress Carly-Sophia Davies, who also stars in the film.
And the third episode revealed yesterday includes Alice Diop and Kayije Kagame. Both actresses talk about the beginning of the film Saint Omer, a film that was in the official selection. They also supported the brand by donning Chanel during the festival.
“CHANEL has always provided cinema with a just and modern illustration of women, in keeping with everyday life and its time. This look, loved by actresses who immerse themselves in a role or walk the red carpet, receive an award or simply in everyday life, is today interpreted by Virginie Viard,” the House said. Viard continues directing Chanel and Lagerfeld in film. Working with the likes of Sofia Coppola, who was an intern at Chanel, the construction of 31 rue Cambon (Chanel’s base in Paris) was reimagined.