Chinese EV startups turn to Nvidia in race to catch Tesla

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Nvidia said automotive suppliers and contractors Desay, Flex, Quanta, Valeo and ZF will also use its Drive platform as the foundation for automated driving systems for electric vehicles.

U.S. high-performance chipmaker Nvidia Corp said on Tuesday it had struck other deals with Chinese electric vehicle makers who want to use the company’s technology to power software features that could drive customers away from Tesla. Inc.

Nvidia Vice President Ali Kani used a presentation at the CES technology conference to list several Chinese electric vehicle (EV) manufacturers that will use Nvidia’s DRIVE technology as part of the computing brain of new vehicles. , including Polestar, Xpeng, NIO, IM Motors, Li Auto and R Auto.

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Nvidia said automotive suppliers and contractors Desay, Flex, Quanta, Valeo and ZF will also use its Drive platform as the foundation for in-vehicle automated driving systems they design for electric vehicle brands.

Nvidia previously said it has $8 billion in automotive revenue earmarked over the next six years. Tuesday’s presentation underscored the importance of China’s vibrant electric vehicle sector to the US chip company’s efforts to grow its automotive business, which now accounts for only a small portion of its total annual revenue, estimated at over $26 billion.

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Nvidia previously said it has $8 billion in automotive revenue earmarked over the next six years.

Nvidia is also looking for growth in the emerging automated truck sector, and earlier Tuesday, robo-truck developer TuSimple will use Nvidia chips to develop self-driving tractor-trailers.

Nvidia must navigate US-China tensions and Chinese regulations that effectively prohibit the export of vehicle-generated data to China. Nvidia uses Chinese partners and Chinese data centers to ensure that data used to train artificial intelligence in cars stays in China, said Danny Shapiro, Nvidia’s vice president for automotive.

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Automakers new and old are racing to match Tesla-developed software features that can alter the way vehicles operate, battery range, or the level of self-driving ability via live updates.

Powerful on-board computers are essential to what the industry calls “software-driven vehicles.” This creates new markets for companies such as Nvidia, whose core business is designing powerful chips for data centers and video game equipment.

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