Chinese label puts children’s clothing line above “Sinister” models; apologize


The creations of the Chinese label JNBY have sparked outrage on social networks. (Representative)


Chinese fashion brand has withdrawn children’s clothing line and apologized after consumer complaints surfaced about prints containing references to racial violence and suggestive phrases such as “Let me tell you. to touch “.

JNBY’s designs, shared widely on the Chinese microblogging platform Weibo, drew outrage and criticism from users who said the designs were unsuitable for impressionable young people.

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One photo showed an article with the English words: “The whole place is full of Indians. I’m going to take this gun and tear it to pieces”, while another showed cartoons of a boy being shot. with several arrows.

“What is JNBY trying to express with such impressions? Wrote a social media commentator. “I loved their adults’ clothes, but I didn’t expect their children’s line to be so grim! “

JNBY apologized on Thursday, saying it received complaints about products with “improper designs” on its children’s clothing line.

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“We immediately removed all series of related products from our shelves, removed relevant advertising material and set up a dedicated group to investigate internally,” the brand said in a statement on Weibo.

JNBY, a popular designer brand founded in 1994 and based in Hangzhou, added that it also opened up refund channels and apologized to buyers.

It reported net profits of about 624 million yuan ($ 96.6 million) for the most recent fiscal year.

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Many users were not touched by JNBY’s expression of remorse.

“This is not a problem that can be solved with an apology,” argued one.

A parent wrote that older family members who did not speak English purchased the clothes for their child without understanding the meaning.

“As a big company, JNBY, who checks your hardware? Wrote the shocked parent.

(This story was not edited by The Bharat Express News on Social Platforms.)