Coronavirus measures lead to bumper sales year for Alko


File photo of a queue outside an Alko point of sale in Helsinki.

Image: Henrietta Hassinen / Yle

State-monopoly retailer Alko sold 92.7 million liters of alcoholic and non-alcoholic beverages last year, a 13% increase from the 82.1 million liters sold in 2019.

The dramatic surge in commerce reversed a ten-year trend that had seen Alko’s sales gradually decline year after year.

In a statement, Alko said the coronavirus pandemic, which has seen people buy in bulk and stay at home in the early stages of the outbreak, as well as the closure of bars and restaurants and other restrictions on travel and travel, contributed to the increase in sales.

The wine proved particularly popular among customers in 2020, with sales up 15% from 2019. This increase was mainly due to sales of rosé wines, which saw a 40% year-over-year increase. on the other.

Meanwhile, sales of white wines increased by 17% and red wines by 15%.

Sales of spirits rose 10 percent, beer and ciders by 6 percent and non-alcoholic beverages by 7 percent.


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