Courts to open new flagship store in The Heeren by Q1 2022

0
3

SINGAPORE: Courts will open a new flagship store in The Heeren by the first quarter of 2022, taking back the space to be vacated by the Robinsons department store.

The store is slated to be the largest retail court space in Singapore, spanning six floors and 189,000 square feet, the electricity, computer and furniture retailer said Thursday.

“It is fitting that, under the leadership of Nojima Corporation, we mark an important milestone on our growth path with a new flagship store along Orchard Road,” said Matthew Hoang, Group Chief Operating Officer. Courts Asia and National CEO of Courts Singapore.

“We look forward to expanding our presence to Orchard Road where it all began and raising the bar even further by providing Singaporeans with innovative and experiential retail experiences while shopping for electronics and home furnishings.

ALSO READ  'No disruption' to supply chains after Malaysia tightens COVID-19 measures: Chan Chun Sing

Courts started with its first store on Orchard Road in 1974.

The new flagship store will showcase “exciting, bold, fresh and authentic new retail concepts,” the company said in a press release.

It will provide “Japanese customer experience standards” as a key differentiator, the company added.

READ: Commentary – Robinsons shut down for good. Does Singapore have too much retail space?

Robinsons announced in October last year that it was closing its last two stores in Singapore – at Heeren Mall and Raffles City – due to changing retail buying habits and weak demand exacerbated by the COVID-19 pandemic.

ALSO READ  Commentaire: Oubliez les banques numériques - beaucoup préfèrent encore le voyage en agence

Courts on Thursday said its latest plans underscored “resilient demand” for its products and showed confidence in “the continued evolution of the wider retail industry.”

READ: The big read – As Robinsons follows the path of Yaohan and the Emporium, the end may not be near for department stores

“Despite the business disruption caused by COVID-19, we have seen a strong upturn in our products to date,” Hoang said.

“With our next flagship store, we’re excited to do our part for the entire retail industry by bringing back the energy and vibrancy of a great customer experience.”

The government’s plans to revitalize Orchard Road as a lifestyle destination should also provide a “positive backdrop” for retailers, the courts have said.

ALSO READ  BHG Singapore launches Raffles City concept store in former Robinsons space

In response to questions from TBEN, a court spokesperson said its existing outlet at 228 Orchard Road “is functioning well and will continue to operate.”

“We will review our plans once the flagship store is operational.”

“The Heeren is still a symbolic landmark right in the heart of Orchard Road and we believe it has great potential as a central location in the shopping belt,” said Mr. Hoang.

“In addition to the (Urban and Redevelopment Authority) long term plans to rejuvenate Orchard Road as a lifestyle destination, we envision the new flagship store will help boost the retail industry.”

.

LEAVE A REPLY

Please enter your comment!
Please enter your name here