Cricket Australia (CA) does not want its players to appear in advertisements promoting betting, fast food, alcohol and tobacco brands at the next edition of the Indian Premier League. The 14th Indian Premier League is set to start in the second week of April and a good number of Australian cricketers, including big buys Glenn Maxwell and Jhye Richardson, will be part of the action.
According to cricbuzz.com, in a recent notice to all IPL franchises, the BCCI cited Cricket Australia (CA) as saying: “A full team photo – to be used only by sponsors of the relevant IPL team in print media in India and such photo must not imply or include the name or brand of any company primarily engaged in alcohol, fast food / fast food, tobacco or betting. “
Among other restrictions, CA said that no more than one player from a Big Bash League (BBL) team and a State team should be used in advertising campaigns.
The BCCI letter read: “Cricket Australia has imposed the following restrictions on the use by franchisees of Australian players in advertising and / or promotional material: in any specific advertising or promotional activity featuring an Australian player (on any medium, including television, radio, press, outdoor, internet, point of sale or pack advertising) …
“… Each Franchisee may use only: (a) no more than one player who has a central contract with Cricket Australia; and / or; (b) no more than one Australian player from the same Australian state; and ( c) no more than one Australian player from the same Big Bash team … “
No less than 19 Australians – Steven Smith, Maxwell, Nathan Coulter-Nile, Richardson, Rilie Meredith, Ben Cutting, Moises Henriques, Dan Christian, Josh Hazlewood, Marcus Stoinis, Pat Cummins, Chris Lynn, Adam Zampa, Daniel Sams, Kane Richardson , Josh Philippe, Andrew Tye, David Warner and Mitchell Marsh – are set to star in the 2021 IPL.
Topics mentioned in this article