Cristiano Ronaldo has entered into a strategic partnership with Binance dubbed “a global marketing initiative” that will see his first NFT collection made available by Binance on Friday, November 18. It is a collaboration between the world’s largest cryptocurrency exchange and one of the world’s most popular football players.
The collection will be released at 9:00 UTC.
The CR7 NFT Collection
The agreement with Cristiano Ronaldo aims to bring Web3 to millions of Binance followers around the world via NFTs.
Commenting on the partnership, Binance Co-Founder and Chief Marketing Officer He Yi said:
“We believe that the metaverse and blockchain are the future of the internet. We are honored to partner with Cristiano to help more people understand blockchain and show how we are building Web3 infrastructure for the sports and entertainment industry.”
The NFT collection will be the first collection for the footballer. It contains seven animated collectibles with four rarity levels. The rarity levels are Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal.
Each NFT collectible features an iconic scene from Cristiano’s football career, including his career-defining bicycle pedaling in his early years in Portugal.
The NFT comes against the backdrop of the FTX debacle that somehow involved Binance as it sought to buy out the exchange before realizing there were problems with its financial books.