Cuteness and mecha dominate at ‘Smile Fest 2022 Tokyo’


After Wonder Festival 2022 Summer, Good Smile Company decided to do its own separate event called Smile Fest 2022 Tokyo. From cute Nendoroids to huge mecha toys, it’s clear that Good Smile Company is entering a new and bigger phase.

For many, Nendoroids are Good Smile Company’s calling card. Adorable little figures of various characters, Nendoroids have a large following around the world. So this is something that Good Smile Company openly celebrated.

The real Nendoroid-related highlight was the Hololive characters, with Korone-chan being my personal favorite. Not least because she is an avid fan of Super Robot Wars and likes to say “eekum bokum”.

Besides the Nendoroids, the figma range is also very popular, and quite a few game-related figures were shown. Of all souls related figmas for a new Guyver 1 and some nice entries for Metroid Dread.

The Nintendo connection is a big one for figma releases as we’ve had all kinds of great ones Zelda and metro figures released over the years. I am therefore pleased that this collaboration continues.

However, the flip side of all the character figures was all the new mecha-related toys and kits on the way. Since Hiro Tanaka joined Good Smile Company, the company’s mecha-related output has increased significantly. This doesn’t seem to be slowing down anytime soon, as the legion of Moderoid mecha kit releases is definitely getting faster.

The big reveal, though, was the mighty Hagane Works Dancouga (pictured above), which was both beautifully executed to Masami Obari’s updated designs and quite large with it. With a price tag of 58,000 yen (or about $430), this will be a very popular purchase with collectors when it releases next May.

Overall, Smile Fest 2022 Tokyo had a lot to see and it is clear that Good Smile Company will become a much bigger player in the global toy and model making industry.

Smile Fest 2022 Tokyo Gallery

Date: August 6 to 7, 2022

Entrance fee: Free

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