As Black Friday is the shopping event of the year, eager shoppers shouldn’t forget its cousin Cyber Monday. Although the annual online savings day is technically at the end of the month, many retailers are giving shoppers great deals and discounts throughout November. And for those already looking forward to Christmas, a bundle of online deals means you can start saving long before the big day.
What started as an online equivalent of the physical store discounts of Black Friday, Cyber Monday has since grown into one of the biggest annual sales events in the world, grossing around £ 3 billion from online shopping. of Brits last year alone, with around half of the UK’s population making a purchase at the 2019 sale, spending an average of £ 129 each. This year is no exception. All major retailers, from Amazon to Argos and Boots to John Lewis, will be offering must-see discounts.
It’s definitely a sale worth the wait, and it’s easy to get the most out of it if you know what to buy, where to look, and how to get the best possible price. We’ve worked hard for you, here’s everything you need to know.
When is Cyber Monday 2020 in the UK?
Cyber Monday is always the first Monday after Black Friday, and this year it will be on November 30. The event takes place ahead of last year’s date, which actually fell in December.
Each year, the best Cyber Monday deals rival the discounts on offer for Black Friday, making it the biggest shopping day of the year. While it could technically take place on November 30, many retailers routinely launch offers hours or even days before the event.
How did Cyber Monday start?
Like Black Friday, Cyber Monday is an American import. In the United States, Cyber Monday is the Monday after the Thanksgiving holiday and is typically between late November and early December, depending on the year. It started in 2005 when the National Retail Federation, the world’s largest retail association, noticed an increase in online sales on the Monday after Thanksgiving, as it seemed like shoppers, unhappy with the splurge on Black Friday. , still flocked to retailer websites. to splash even more money.
To take advantage of this, the website CyberMonday.com was launched, dedicated to collecting information on the various online discounts offered. The idea for the website was to encourage people to spend with online retailers, back in the days when shopping online was not as easy or as popular as it is today. Online retailers who had seen the success of Black Friday were looking for a sales window before Christmas and also hoped that Cyber Monday would allow small retailers to compete with the big chains.
Who invented the name Cyber Monday?
It was invented by members of Shop.org, which is part of the National Retail Federation, including Ellen Davis, who worked in public relations, Ray Greenly, who was the vice president of research and member services, and Shop.org Executive Director Scott Silverman. . The moniker was introduced to the world via a press release, the media got it and the rest, as they say, is history.