Disney Pics ‘Barbarian’ & ‘Brahmastra Part One: Shiva’ Over Index During 2nd Lowest Weekend YTD – Sunday AM Box Office Update


SUNDAY AM UPDATE: Some good word of mouth has prompted Disney/20th Century Studios/New Regency’s Barbarian come in higher than expected at $10 million; ditto for their Star Studios’ Brahmastra part one: Shiva which is at the top of his estimates at $4.4 million in the number 2 spot. Disney will be announcing their official numbers soon. The original range for Brahmastra was $2 million – $4 million. The opening of that photo is the fourth highest standing for a Bollywood title.

The hope here for studios for a horror title like Barbarian is currently in the pandemic at least 3x multiples away from the opening; or at least close to that number. scream and The invitation followed at a 2.7 (the latter is still going with a running total of $18.8 million), while Bodies Bodies Bodies of its $3.1 million wide opening is currently $11.1 million. What has surprised many (but again, you have to spend money to make money) is how Universal/Blumhouse’s The black phone has accumulated a multiple of 3.8 from its outstanding opening of $23.6 million for a current domestic revenue of $89.7 million. Horror works and remains a studio’s gamble on the big screen; unlike most comedies where a majority of the studios have lost faith and left to streamers. I’ve been told I need to see that second weekend wear off Barbarian; it might just be softer than your average slasher (-60% to -65%).

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Interesting to note that RelishMix is ​​showing more traction on social media for Brahmastra part one: Shiva then Barbarian. The analytics company was unable to reach social media over the horror title starring It‘s Bill Skarsgard, but clocked Brahmastra at nearly 800 million on Facebook, Twitter, Instagram, YouTube and TikTok. That number includes 13.7 million from Star Studios and Sony Music in India, pushing the film to nearly 58 million. “The cast is well activated at 245.2M, while the content load and post cadence are at a high social level in the superhero movie range,” reports RelishMix. Statistics “are exceptional due to the strong boost of paid campaigns on YouTube.”

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The woman king

Despite the overindex of Barbarian and Brahmastra, it is still the second worst weekend of 2022 with an estimated $42.3 million. Hopefully these excellent reviews for TriStar’s The woman king from the Toronto International Film Festival (currently 100% off 20 reviews) will send it far north of its expected $13M-$16M start next Friday. Already the gossip hits of the New Line directed by Olivia Wilde; Florence Pugh-Harry Styles-Chris Pine starring don’t worry baby that movie, now at 42% on Rotten Tomatoes, has nearly a $20 million start — and that picture won’t open until September 23.

We’ll post the chart when the studio’s official estimates come in.

SATURDAY AMUPDATE: With the ending of New Line’s adaptation of Stephen King’s Fate of Salem in what was a lucrative post-Labour Day weekend pre-pandemic, Disney dove in and booked its horror title 20th Century Studios Barbarian. Directed and written by Zach Cregger, that photo follows a woman staying in an Airbnb and discovering that the house she’s rented isn’t what it seems. The film grossed $3.8 million on Friday (including $850,000 Thursday night previews) and is poised to make ends meet $9Mpossibly double digits at 2,340 theaters.

Why did Disney keep this movie theatrical instead of sending it to Hulu? Impressed with the test scores, they knew the critics would love it too (they rated it 92% certified on Rotten Tomatoes) and rolled the dice. We slapped Sony on the nose two weeks ago for not lagging behind The invitationwho saw a $6.8 million launch (and current running total of $18.6 million. However, the situation with horror movies is more likely to see studios lean on P&A in spending on these titles (less than $20 million) in seeking greater advantage. great heat is in the walk-up they do not spend.With this film Disney hopes to capitalize on word of mouth with Barbarian. Tonight will determine whether Barbarian tips north of $10 million. Audience ratings are not as good as the critical 70% positive ratings on Comscore/Screen Engine’s PostTrak with a 54% recommendation and a C+ CinemaScore. Guys showed up for the R-rated title at 59% with 74% between 18-34. Diversity mix was 45% Caucasian, 25% Latino and Hispanic, 16% Black, and 14% Asian/Other. Barbarian had most of his money on the coasts and in the southwest. The top ten theaters were in New York and LA with PLFs driving a third of ticket sales without Imax.

Brahmastra part one: Shiva


Meanwhile, Disney’s Star StudiosBrahmastra part one: Shiva, which I’m told is akin to a Marvel movie set in India, has been booked in 810 theaters in 172 markets and has $1.9 million today (including Thursday night previews of $700K starting at 5pm) and a three-day of $3.5 million until $4.5 million. PostTrak is 70% positive and 60% recommended. Prints were in Hindi, Malayalam, Telugu and Tamil. Guys came in at 55%, 71% between the ages of 18-34, while Asian and other audiences showed up at a massive 88%. The Northeast and Canada saw the bulk of the business with nine of the top ten runs. Strong ticket sales in NYC, Chicago, Dallas, San Francisco, Seattle, Boston and Austin, including Toronto and Vancouver.

Also opening in the top 10 is Fathom’s Life brand in 1,560 theaters, a faith-based Kirk Cameron film from director Kevin Peeples. Loglin: David’s comfortable world is turned upside down when his birth mother unexpectedly contacts him, eager to meet the 18-year-old son she’s only held once. Decent runs we here in Dallas, Atlanta, Houston, Phoenix, Charlotte, Nashville, Kansas City, San Antonio for one? $855K Friday and estimated 3 days $2.2 million.

Still low single digits on these new openers puts the weekend at an estimated $39.9 million across all films, which will end as the second lowest grossing weekend of 2022 to date after January 28-30, which was just $34. 9 million.

We’ll have more updates for you soon.