The first session of the “DXB500” program to train 500 government communication employees in the government and semi-government sectors in Dubai, launched yesterday by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, and implemented by the Dubai Government Media Office in cooperation with a number of authorities And international media organizations in accordance with the best international standards and practices in employing modern tools and techniques in the fields of editing and social communication, thus contributing to the delivery of the media message in a broader and deeper impact.
The first course of the program, which is organized in cooperation with the “Nass Academy”, includes training 100 employees from the media and government communication departments of government and semi-governmental departments in Dubai, who meet the entry requirements according to the announced criteria set by the Dubai Media Council for training within the various courses of the program.
Vice President and Managing Director of the Dubai Media Council, Mona Ghanem Al Marri, confirmed that the program comes within the framework of the council’s keenness to qualify national cadres working in the government communication sector in a number of Dubai governmental and semi-governmental institutions, and enhance their capabilities by providing participants with theoretical experiences and practical tools that will enhance strategies Communicate to ensure that the message of Dubai is conveyed in a positive and impactful manner.
She said: “We are working on translating the vision of our wise leadership, which has always inspired us with lessons on how to communicate effectively and learned from them the effective method in delivering the message. Today, we seek through the program to provide real added value and empower the cadres working within the government and semi-government communication sector from the necessary tools for content industry.” And how to formulate and communicate messages in the best possible way and with the latest means to ensure their spread and influence. Al Marri added: “Technological development has become a great opportunity for content makers to take advantage of its technologies in telling the success stories of Dubai and the UAE, and the achievements made on the ground in various fields, and conveying an accurate picture of the mega projects and initiatives that are being implemented that do not only serve Dubai and the UAE, But it is working to benefit the peoples of the region and the world in general, which requires working to prepare a new generation of government communication employees qualified with the skills required to convey the message of Dubai to the world.” She drew the Vice-President and Managing Director of the Dubai Media Council, to the need to keep pace with the rapid developments in the field of communication, focus on its modern tools, and enhance the absorption of communication officials of the various dimensions of the surrounding regional and international transformations, and achieve a more in-depth reading of the rapid changes around us, with a direct impact on the success of operations Communicate on the diversity of its paths and confirm the extent of its impact. The first cycle of the program aims to empower and qualify government communication employees to become content makers on social media platforms, train them on how to tell Dubai’s success stories and provide them with the skills required to promote Dubai’s achievements through social media, including YouTube, TikTok and Instagram Reels, and the program extends Which will adopt hybrid education, to a month of practical training in addition to another month of counseling.
Participants in the program will learn about various aspects of content creation and marketing, including scripting, photography, editing, publishing, and strategy. A diverse group of well-known speakers and influencers on social media platforms.
For her part, Director of Strategic Communications at the Government of Dubai Media Office, Alia Al-Theeb, confirmed that the “DXB500” program was designed to meet the needs of government communication employees within the media and government communication departments of government and semi-government departments in Dubai, including theoretical and practical tracks, all of which will constitute an added value to the nature of their work. It enables them to create integrated content using the latest international methods and technologies in the field of communication across various platforms.
She added: “The Dubai Government Media Office cooperates in implementing the program with a number of international bodies and institutions, which gives the trainees the opportunity to learn about the best experiences offered by international media organizations, including courses and workshops specialized in the content industry, including editing, photography, publishing and other skills necessary for content makers. Content”.
Mona Al Marri:
“Our goal is to prepare a new generation of government communication employees who are qualified to tell success stories and deliver the message of Dubai and the UAE to the world.”
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