E3 returns to virtual format in June with Nintendo, Microsoft, Ubisoft


The Electronic Entertainment Expo, the giant gathering of the gaming industry that normally takes place every summer in Los Angeles, returns in virtual form in June with early engagements from two of the major console makers and several major publishers.

It’s a big comeback, albeit limited to a pandemic, for one of the busiest gatherings in the video game industry. Traditionally, E3 has drawn tens of thousands of industry insiders, journalists, and, in recent years, ordinary fans to the Los Angeles Convention Center, to try out the year’s upcoming games amidst “booths.” Multi-million dollar game for the big game companies. In 2020, the event was canceled completely and efforts to replace it with some sort of virtual successor could not be assembled in time.

This year’s event will run from June 12 to 15, but will be online only, an arc amid the lingering uncertainties surrounding the pandemic. But executives from the professional Entertainment Software Association, which sponsors E3, have vowed it will still be a big event, featuring several of the game’s biggest companies, albeit in a new setting.

“We’re turning this year’s E3 into a more inclusive event, but we’ll always look to excite fans with major reveals and insider opportunities that make this event the premier video game scene,” said Stanley Pierre. -Louis, President and CEO of ESA. A liberation.

Console makers Microsoft and Nintendo were among the companies that initially committed to the virtual meeting, but not Sony, which missed the last two gatherings. Publishers who signed up early include Ubisoft, Capcom, Konami, Take-Two Interactive, Warner Bros. Games and Koch Media.

Microsoft, which just acquired one of the largest game publishers, Bethesda Software, for $ 7.5 billion and is negotiating to buy the player-messaging service Discord for $ 10 billion, may have become the biggest name in the game, rivaled only by Chinese tech company Tencent. Microsoft also makes Windows, the dominant PC gaming operating system, and owns Mojang, the parent company of Minecraft.

E3 was canceled last year in the early days of the pandemic and lockdown, and attempts by third parties to replace it with online events have not come close to rivaling the scope of the in-person event.

The gaming industry, meanwhile, flourished during the pandemic, generating around $ 160 billion worldwide, according to estimates by various analysts. The esports sector, a small subset of the industry, was initially hit hard by the loss of live events, but has also rebounded. And mergers and acquisitions in the space have taken off, setting a record high in 2020 at a pace that looks likely to continue well into the New Year.

As part of its announcement for this year’s relaunched fair, ESA made an early commitment to host the event in person again in 2022, stating: “ESA looks forward to coming together to celebrate the event. ‘E3 2022 in person …’



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