Elon Musk is not, and has never been good at Twitter

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There’s a great irony in the fact that Twitter is now owned by Elon Musk, one of the site’s most prolific, influential, and most derided users.

Musk’s alchemical tweets may turn memecoins into gold and trigger seismic shifts in the stock market, but his sense of humor consists of dad jokes, weed jokesand stale Reddit memes.

Some of the funniest posters on Twitter lean on irony, surrealism, or just puke the half-baked thought that happens to pulse through their neurons, but Musk is a big fan of puns — the more angular, the better. His tweets read like the stale pages of a discontinued joke book, and his replies inevitably draw sharp reactions from funnier users, along with his trove of mocking sycophants, who paint the screen yellow with howling laughing emojis.

That quirky, out-of-control humor was on full display the moment Musk first stepped into Twitter HQ with a sink, so he could tweet, “let that sink in.” He followed that killer punch line by firing half of his new hires (the funny thing is, Twitter is reportedly rehiring many of them).

So far, Musk’s leadership has proved as clumsy and humorless as his posts; despite explain that “comedy is now legal on Twitter,” Musk soon discovered he was the butt of the joke.

In response to Musk’s takeover and the official “legalization” of comedy, the site was inundated with a barrage of racist comments, prompting comedian Trevor Noah to joke that Musk might have to ask white users for the N-word. in response to Musk’s plan to charge $8 a month for a verification check.

Musk spent several days responding to high-profile verified users critical of his planned paywall, haggling with author Stephen King as a used car salesman, and responding sarcastically to Representative Alexandria Ocasio-Cortez. Whatever people think of Musk, it’s not the most professional way to run a business and didn’t exactly inspire confidence among the site’s users.

Many of the site’s verified users feared Musk would cheat Twitter and took it upon themselves to troll Musk, impersonate his account and write all sorts of absurd and abusive messages.

After the spate of impersonators, Musk suddenly changed his stance on permabanning (which he previously said should be reserved only for bots and scammers), announcing that all accounts impersonating others without clearly labeling themselves as parody will be permanently banned. would be suspended.

Watching Musk react in real time to being ruthlessly mocked by the users of the platform he just bought for $44 billion is without a doubt the funniest thing he’s ever done. It’s like an ambitious, out-of-control sketch of Nathan Fielder (by the way, did you know that Musk had reportedly made a habit of inviting Fielder to parties, and would try to make the deadpan comedian laugh?).

Musk seems to want to make his mark on Twitter, to leave an inimitable impression on the site, as former President Donald Trump’s psychedelic wanderings did, before he was permanently banned. But Musk just doesn’t share Trump’s talent for turning frenzied petty feuds into pure poetry; you can’t buy such unhinged talent.

Since Musk took over the platform and faced a barrage of criticism, he has “posted through it” and is currently on pace to tweet more than 750 times this month, which equates to 25 times a day, according to an analysis by Memetica, a digital research company.

Musk also targeted Mastodon, a rival social media platform that has been overshadowed by Twitter but has suddenly rising in popularity due to Twitter users fleeing the platform under Musk’s chaotic leadership. In an effort to ridicule Mastodon, Musk made a weak masturbation joke which he eventually deleted.

It’s very unclear what the future holds for Twitter; the most cynical predictions from a glitchy site full of paywalls, intrusive ads and crypto schemes can actually come true. Or maybe things will settle down as Musk panics and shifts gears and accelerates back in a more sensible direction in response to the backlash.

Whatever happens to Twitter, it’s certainly a safe bet that Musk’s posts will continue to “cringe”.