Elon Musk confirmed his plans in India for Tesla centers in five states with a two-word tweet. “As promised,” wrote the richest man in the world in a thread linking to a blog that says Tesla cars will be expensive but could eventually become more affordable for the Indian middle class when the company begins production .
This is Elon Musk’s first reaction after the news of Tesla taped an office in Bengaluru on Tuesday.
– Elon Musk (@elonmusk) January 13, 2021
Tesla’s CEO has tweeted several times in recent years about his plans in India. In October, he had said: “Next year for sure” in response to a message with a photo of a T-shirt with the message: “India wants Tesla”.
According to the Tesla fan site Tesmanian blog to which he replied, Tesla is in talks with five states to open stores, an office, an R&D center and a production plant.
It also explains Tesla’s focus on a “rich segment” in a country where there are great economic disparities.
“A lot of people assume that while most of the country’s population is poor, there is no market for Tesla. However, they should understand that the company is not aiming to sell cars to all of them. the Indian population. In fact, out of 1,387 billion people, the producer is targeting a smaller segment of the population (compared to the entire population), but rather well-off, ”he explains.
“Sad as it may be, of this population, about 1.3 billion people will not be able to afford a car like Tesla. However, there is still a market for the company of around 85 million people who can afford to buy a premium. car.”
The blog says India has a huge market for Tesla’s development, and many of the country’s wealthiest people have been waiting for the company to come here for several years now.
“At the moment, due to the high tariffs in India, Tesla cars will be expensive. Nonetheless, if the company has its own production, it will reduce the cost of the cars to an acceptable level, making them more affordable. at some point, Tesla cars may become affordable for the middle class as well, ”the Tesla blog explains.
The government of Karnataka reportedly offered Tesla land in Tumkur, on the outskirts of Bengaluru, to set up a factory.
Chief Minister BS Yediyurappa confirmed in a tweet that the automaker has set up an R&D unit in Bengaluru. “Karnataka will lead India’s journey to green mobility. Electric vehicle maker Tesla will soon start operations in India with an R&D unit in Bangalore. I welcome Elon Musk to India and Karnataka and I wish good luck, “he wrote on Tuesday.