Volkswagen is eager to invest almost equally in new BEVs and gasoline vehicles with the aim of having a well-balanced product portfolio in India for the long term.
Volkswagen plans to launch a new electric vehicle in the second half of this decade.
Electric vehicles (EVs) have gained prominence in India earlier than expected, and almost all automakers are considering introducing some form of battery electric vehicle (BEV) into their lineup. German brands were one of the flagship of the advent of electric vehicles in India. We’ve seen both Mercedes-Benz and Audi be very active in the luxury electric vehicle space lately and now even Volkswagen is considering investing in a mass BEV for our market. In fact, the German brand is eager to invest almost equally in new BEVs and gasoline vehicles with the aim of having a well-balanced product portfolio in India for the long term.
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Speaking to Siddharth Vinayak Patankar, TBEN editor-in-chief on the latest Freewheeling with SVP webisode, Klaus Zellmer, Volkswagen Sales, Marketing and Service Board member, said: “We let’s transform the Volkswagen brand by electrifying the range. We are coming for all at once, we cannot build the platform for electrification while then expanding our complexities of Internal Combustion Engine (ICE) variants. We need to reduce that so that we can invest without increasing the cost in a electric vehicle battery (BEV). Then in the second half of this decade we will also be offering something in India. “
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The MQB-A0 platform is the basis of the India 2.0 strategy of Skoda Auto and Volkswagen and we already know that after the Skoda Kushaq and Volkswagen Taigun, the compact sedans derived from both brands should see the light of day on the same platform. form. Now we generally expect any brand in our market to add more newer models to the SUV space on the platform, but the German specified that instead of experimenting with different hats ( body structure) of ICE models, it will invest in BEVs for India. because it is important to get a good product in a critical market like ours and at a reasonable cost. “India, with the government’s FAME program, is on the right track and it will accelerate. I think the BEV tipping point in India will be later than in Europe. And for India, of course, we have to have a good product in the BEV space, “Zellmer added.
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Zellmer also hinted that a new model based on the Volkswagen ID Life concept recently reviewed at the IAA in Munich could make way for India, followed by the larger models in the ID lineup thereafter. The company aims for zero emissions by 2050 and expects 70% of its global volumes to come from electric vehicles by 2030.
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