F1: Alpine teases new livery while revealing launch date

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Blue, white and red refer to the colors of the French and British flags.


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Red, blue and white are representative of the British and French flags where the team has factories

Renault’s new Alpine marque unveiled its new livery and also revealed the launch date of its 2021 contender, the A521, at an event called ‘Renaulution’.

The new livery which is currently not finalized pays homage to the 1975 A500 F1 prototype that Alpine had created. A500 refers to the F1 project and 21 is the nomenclature for 2021. The new colors are predominantly black with a red, white and blue base.

“The livery presented today is the first evocation of the new identity of the Alpine F1 team,” said Antony Villain, Alpine Design Director.

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The new livery is not yet finalized

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“Some structural graphics will remain on the racing livery while others will change. The ‘oversized’ Alpine emblem in a tricolor graphic system is the first clear symbol of the brand’s identity in motorsport. The blue, white and red references to the colors of the French and British flags, which is very important to us. Many variations on all the assets of motorsport are still to come, ”explained Villain.

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This livery is in place when the car is fully launched in February which will be driven by Fernando Alonso and Esteban Ocon. Alonso, who turns 40 this year, returns to the squad with which he won his two world titles in 2005 and 2006 when he dethroned Michael Schumacher’s dominance at Ferrari, sparking his first retirement from the sport. Alonso replaces Daniel Ricciardo who achieved two podiums last year, Renault’s first since his reinstatement in the sport.

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This livery sets the tone for the new Alpine brand which also intends to sell sports cars

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It also sets the tone for the new Alpine brand which is inspired by Ferrari’s philosophy of creating a locked, virtuous cycle of motorsport team success fueling the demand for a commercial sports car which in turn funds the F1 activity.

“The new Alpine entity takes three brands with distinct assets and areas of excellence to make it a fully-fledged, autonomous company,” said Laurent Rossi, newly appointed CEO of Alpine.

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“The know-how of our Dieppe plant, the engineering expertise of our Formula 1 and Renault Sport teams will shine through our technology-infused 100% electric range, bearing the beautiful name Alpine in the future. tracks and on roads, authentic and high-tech, disruptive and passionate, adds Rossi who took over at the start of the week with the sudden departure of Cyril Abiteboul.

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Marcin Budkowski is expected to become the team’s team leader while ex-Suzuki MotoGP boss Davide Brivio is expected to take on the role of Alpine F1 CEO.

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