FIA names automotive executive Natalie Robyn as first-ever CEO


Following his election as FIA president last December, Mohammed Ben Sulayem drew up a plan to reform much of the organization’s management structure and pursue a new governance structure.

One of Ben Sulayem’s plans was to appoint a CEO for the first time in FIA history and set up a working group in the early months of the year.

On Thursday, the FIA ​​announced that Robyn will take on the role of CEO “in the near future”.

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Robyn has more than 15 years of experience in the automotive industry, has been CEO of Volvo in Switzerland since 2017 and has held management positions at Nissan and DaimlerChrysler.

According to the FIA, Robyn will be “responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to realize the leadership’s vision for federation reform.” .”

The statement added: “Natalie will also develop new commercial growth plans to increase and diversify the FIA’s revenue streams, ensuring financial stability to provide more resources for our members.”

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“I am delighted to become the first ever CEO of the FIA ​​at such an important and exciting time for the Federation,” said Robyn.

“I look forward to working with members, the senior leadership team and the president to realize their vision of reform and growth with the involvement of all employees.”

Ben Sulayem praised Robyn’s appointment as a “transformative moment for our federation.”

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“Her extensive experience and leadership will be critical to improving our finances, governance and operations,” he said.

“She has a proven track record of delivering diversification and growth, as well as developing leadership capabilities that will be an extremely valuable asset to the FIA ​​and our members and I welcome her to the team.”


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