Flash Coffee is laying off staff across the region, including in S’pore and Indonesia


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Flash Coffee, a startup backed by venture capital, has recently joined other companies that have laid off employees The Entrepreneurial Age (BT).

Regional layoffs

The coffee chain, headquartered in Singapore, is cutting workers across the region, including in Singapore and Indonesia. BT quoted LinkedIn posts from former employees.

Randy Salim, former head of PR and communications for Flash Coffee Indonesia, attributed these layoffs to “regional [reorganisation] and ongoing financing efforts”.

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According to BTthe extent of the cuts is unknown.

In March 2022 Vulcan message interview with David Brunier, CEO of Flash Coffee, the company opened nearly 250 stores since its inception in 2020 and employed a total of 1,400 employees.

In Singapore, it had 250 employees spread across its headquarters and 31 stores.

Mothership has contacted Flash Coffee for more information.

Open three locations per week in 2021

Flash Coffee offers specialty drinks at reasonable prices and has stores in Indonesia, Singapore, Hong Kong, South Korea, Japan, Thailand and Taiwan.

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It describes itself as a “tech-enabled” coffee chain.

Prior to launch, Flash Coffee raised millions of dollars from investors such as Global Founders Capital, White Star Capital, and Delivery Hero. BT.

According to Technology in Asiathe company raised US$32.8 million (S$45 million) in the first close of its series B funding round in July 2022, one of the stages in the capital raising process.

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BT Brunier reported in April 2021 that the company’s dream is to “have a Flash Coffee every 500 meters in all major Asian cities”.

Last year, Flash Coffee opened three new branches per week Marketing interactive.

Flash Coffee was included in LinkedIn’s list of top 15 startup companies in Singapore in September 2022.

Not the only technology company

Several other technology companies such as Meta and Twitter have recently laid off a significant number of employees.

Top photo from Facebook/Flash Coffee Singapore


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