For its 100th anniversary, the Hollywood sign gets a new paint job

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As its 100th birthday approaches, the iconic Hollywood sign is getting a bit of a makeover.

Cue the inevitable jokes about celebrity face-lifts and pinches and tucks as the aging letters get a fresh paint job.

While it may take a few gallons to cover your bedroom walls, the nonprofit Hollywood Sign Trust uses Sherwin Williams’ 400 gallons of High Reflective White SW 7757 to make the city’s biggest star shine brighter.

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Each letter is 45 feet long, and according to the Hollywood Sign Trust and Sherwin Williams, it will take 10 people about eight weeks to paint. Preparation begins Monday and painting and priming begins October 3.

The sign was last painted in 2012.

“We do it about every 10 years. That is roughly the life cycle of the paint. It will be completely redone,” said Jeff Zarrinnam, the chairman of the Hollywood Sign Trust, which maintains and repairs the sign. “The Hollywood sign is getting its new makeover just in time for its 100th birthday. We want it to look tip-top.”

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The project should be completed in early November. Funding was provided by the Hollywood Chamber of Commerce and private companies.

The sign was first created in 1923 as an advertisement that hung above Hollywoodland’s new real estate venture. The last four letters were dropped in 1949 when the sign was restored by the Hollywood Chamber of Commerce.

The deteriorating sign was rebuilt in 1978 for $250,000, raised by celebrities such as Playboy founder Hugh Hefner, who hosted a benefit party at the Playboy Mansion.

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