G2 Esports has announced its new senior leadership team, replacing the CEO, chief operating officer and chief financial officer following a meeting between the brand’s board of directors. With this, the team has announced both new and renewed focus areas for the coming year as it expands its business in North America.
After serving in leadership roles at the organization for the past two years, including most recently a role as general manager of G2, Alban Dechelotte has been promoted to CEO. The new figurehead brings experience in key positions at Riot Games, Coca-Cola, Havas and PwC.
Dechelotte fills a position that has been vacant for almost four months the departure of Carlos “ocelote” Rodriguezwho resigned in September 2022 after controversially partying with Andrew Tate, the US-British influencer currently detained in Romania on charges of sexual assault and exploitation.
With his latest appointment, G2 hopes to place “powerful storytelling” at the forefront of its brand ethos, as well as a key focus on “celebrating and promoting the diverse and unique talents that make up the G2 organization.”
The esports giant is also seeing Sabrina Ratih join the company permanently as chief operating officer, after temporarily serving as the team’s interim commercial director between 2021 and 2022. She will retain her role as managing director of Berlin-based consultancy Value of We, which she founded in 2018.
Elsewhere, Philippe Adam has been promoted from his role of chief financial officer to chief financial officer after impressing the organization with his role in negotiating and managing a number of strategic, financial and acquisition initiatives for G2 in recent months.
Dechelotte said, “G2 is truly a unique esports organization, consistently pushing boundaries in competition and entertainment. Our legacy is rich in the combination of unforgettable finales and powerful stories that captivate the world. I feel privileged to serve the G2 army of our fans, players, creators and staff in this mission to unleash G2’s potential to fight for all trophies and beyond.
Ratih added: “I have always been very attached to G2 since Value of We started working for the company in 2018. Since then, everyone at G2 has always maintained the same huge ambitions, drive and performance mindset that still fuels the company to do this. day.
“It is incredibly rewarding to see us continue to develop and grow our global audience beyond the parameters of esports, build new digital touchpoints and leverage our entertainment verticals as a multiplier. I am excited about this new challenge and look forward to shaping our next period of growth together with the entire G2 collective.”
The announcement follows a number of developments for G2 Esports in both esports and entertainment. In December, it unveiled an all-new team to compete in the Valorant Challengers North America competition; earlier this month, G2 released its second anthem in as many years with the alt-rock single “Detonate”, featuring the vocals of TikTok star Jeris Johnson and Theresa Jarvis of English rock band Yonaka.