Gamers Want Fun, Not Tokens Grindfest – Animoca Subsidiary


Blockchain-based games should spend more time being “fun to play” rather than developing flashy tokenomics, a blockchain game developer from Animoca Brand told TBEN.

Luke Sillay, the lead community manager at Australia-based game developer Blowfish Studios, said on the first day of the Tokyo Games Show on TBEN that far too many blockchain games have emphasized in-game rewards and tokenomics rather than on gameplay. .

“You can tell from a lot of other blockchain games that they’re not really fun to play. Like, yes, you have the potential to earn quite a bit of token and you usually get a good return on your investment. But in general they are not that nice, are they?”

Sillay said many of these games generally have simplistic game modes built around earning, rather than pure enjoyment, and therefore have not caught the attention of traditional gamers thus far.

According to data from DappRadar, Gameta, Alien Worlds and Solitaire Blitz are the most popular blockchain games in terms of active users over the past 30 days with one million, 814,000 and 652,760 users respectively. The numbers show significant interest in the games, but pale in comparison to popular traditional games.

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Sillay said games should first and foremost be “fun to play” and attractive to look at, stating:

“Our kind of thinking is that if it’s fun to play and it’s appealing to look at, people want to play it.”

Blowfish Studios is an Australian video game developer that was acquired by Animoca Brands in July 2021 for approximately $6.6 million. As part of the acquisition, Animoca has guided Blowfish from Web2 to Web3 gaming, with NFT game Phantom Galaxies (currently in beta) being the company’s main focus.

2022 Games in Tokyo

When asked about the type of games that would work best with NFTs and P2E integration, Sillay highlighted free-to-play giants like Riot’s League of Legends and Epic Games’ Fortnite that already have internal markets built in.

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He noted that these types of games generally attract die-hard fans because they’re fun to play, constantly updating and improving the experience over time. This leads to people who play for several years and are happy to spend money to buy products, such as new character skins.

“Say like League of Legends and Fortnite with your skins and things like that […] If you can play something for a really long time and enjoy it, you know, and then you drop it in a year or two, you won’t have much to show for it. But if you do that with blockchain, you may be able to sell all the assets you’ve earned,” he said.

Sillay further noted that there are some barriers to accessing blockchain games that may deter some people, and that if the onboarding process can be smoothed out, it could attract new users.

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“It’s very discouraging to try to learn about this whole new technology, make a wallet, etc., and there are so many words in blockchains that mean completely different things,” he said.

Sega Booth: Tokyo Games Show

Phantom Galaxies is an open-world mecha robot shooting game that is expected to be officially launched in the fourth quarter of 2022. The in-game NFTs are already in high demand, with more than 517,000 Origin Collection owners according to OpenSea. The project also closed a private NFT sale in May that brought in an estimated $19.3 million.

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At this stage, Phantom Galaxies only needs one NFT to get started, making it a relatively easy process to join.

“Then the rest is basically just a traditional game at this point,” Sillay said.