Geylang Serai Hari Raya Bazaar to go live on new digital platform due to COVID-19 outbreak

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SINGAPORE: The annual Geylang Serai Hari Raya bazaar will continue to be held online this year, the People’s Association (PA) said on Wednesday (January 13th).

“Given the evolving COVID-19 situation, physical bazaars and trade fairs, which traditionally draw large crowds, will not resume,” the PA said in a press release, adding that for the safety and well-being of residents, the Geylang Serai bazaar will continue. to be held online and on a new digital platform.

The bazaar will take place from April 9 to May 13 and will be a “celebration of Malaysian / Muslim culture and heritage, with varied food and lifestyle experiences for Singaporeans from all walks of life,” the association said.

“Like last year, the online experience will allow many residents to learn new skills and take advantage of new opportunities to develop and grow their businesses on an online platform.”

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The popular bazaar was postponed last year due to the COVID-19 pandemic, which has seen vendors move online to sell their products.

READ: COVID-19: Vendors at Geylang Serai bazaar go online after event canceled

“ONLINE PLATFORM DESIGNED FOR PURCHASES”

The bazaar will be a collaboration between Wisma Geylang Serai and the Malaysian Chamber of Commerce and Industry of Singapore (SMCCI).

“As an authority and representative of Malaysian businesses in Singapore, SMCCI is well positioned to garner support from traditional bazaar vendors and create a platform for them to sell their Hari Raya wares and food products during this festive time.

“We hope to build a buyer-friendly online platform that facilitates various payment methods and the prompt delivery of purchases,” PA said.

PA will also work with stakeholders, businesses and community partners, as well as individuals to organize a variety of online programs and fringe activities to engage residents, with COVID-19 safety management measures in place.

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Scheduled programs include music, comedy, baking, cooking and exercise videos, which will be broadcast daily across all of Wisma Geylang Serai’s social media platforms.

There will also be special “live” features such as the E-Buka Puasa (Break Fast Together) show and the Hari Raya show, PA said.

Those eagerly awaiting the Hari Raya Light-Up, an annual highlight showcasing street lights and decorations along Geylang Road and Sims Avenue during the month of Ramadan, can watch the launch show aired on the social networks.

“In conjunction with the Geylang Serai Hari Raya Bazaar, the Hari Raya Light-Up is an excellent platform to soak up the colorful heritage, culture and lifestyle of the Malay community, which are an integral part of the identity multicultural Singapore, ”said PA.

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The Hari Raya Light-Up will take place from April 9 to May 23.

There will also be fringe activities such as a Hari Raya songwriting competition, where composers can present new Raya songs. The winning song will be used as the theme song for all of Wisma Geylang Serai’s Hari Raya programs for the year. An open call will be launched by March.

Other activities include a home lighting contest where the public can decorate their home with festive lights and share them on social media.

There will also be a TikTok campaign to celebrate the occasion on Wisma Geylang Serai’s TikTok page.

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