Google Pays About $400 Million To Settle Location Tracking Lawsuit

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Alphabet’s Google will pay about $400 million to settle a complaint filed by a group of states over allegations that the search and advertising giant has illegally tracked users’ locations, two people familiar with the matter said.

The announcement will come as early as Monday, the sources said.

The lawsuit, which includes Oregon, the people said, is a sign of mounting legal headaches for the state attorney general’s tech company who have aggressively targeted the company’s user tracking practices in recent months.

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Arizona filed a similar case against Google, settling it in October 2022 for $85 million.

Texas, Indiana, the state of Washington and the District of Columbia sued Google in January for what they called deceptive location tracking practices that invade users’ privacy.

Google and Oregon did not immediately respond to requests for comment.

Google had $111 billion in advertising revenue in the first half of this year, more than any other online ad seller. A consumer’s location is essential to help an advertiser cut through the digital clutter to make the ad more relevant and grab the consumer’s attention.

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