Google’s Leaked “Project Caviar” Could Lead to Royalty-Free Alternatives to Dolby Atmos and Dolby Vision

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Google’s Leaked “Project Caviar” Could Lead to Royalty-Free Alternatives to Dolby Atmos and Dolby Vision

Google may be making royalty-free alternatives to Dolby Atmos and Dolby Vision by creating their own media formats for HDR video and 3D audio.

According to Protocol, Google shared its plans for royalty-free new media formats with hardware makers at a private conference earlier this year. code name “Project CaviarThe HDR video format and 3D audio format are designed to build “a healthier, broader ecosystem” for “premium media experiences”.

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Project Caviar seeks to address the scarcity of royalty-free premium media formats while also breaking Dolby’s stranglehold on said formats. Currently, alternatives such as HDR10+ (co-developed by Samsung) and Immersive Audio Container from the Alliance for Open Media are not quite in line with Dolby’s branding and licensing strategy.

Dolby only charges manufacturers dollars for brands to stack Dolby Atmos and Dolby Vision on consumer products and makes most of its money through playbacks, which ensures that the Dolby formats are widely accepted.

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Google would rely on a few factors to ensure widespread adoption of its new media formats. One method is through capture, where consumers can record in premium formats and share them with Google services. Another possibility would be through Google’s platforms, which consist of the Android operating system and the YouTube streaming platform, to push for wider distribution and market adoption. An upcoming example of such influence is Qualcomm adding AV1 codec support to its upcoming “Gen 2”, 2023 flagship mobile processors.

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Source: Protocol

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