AVI SHARMA
Occupation: City banker
Location: London
Key Info: Youngest candidate and believes Lord Sugar’s investment will take him out of the city banking “rat race”.
He says, “Some say I’m delusional, I prefer the term optimistic.”
DANI DONOVAN
Occupation: Hairdresser owner
Location: Hertfordshire
Key Info: Thinks she deserves to win the program because her company fills a “massive gap” in the market and says, “I’m surprised no one has done it yet!”
She says, “I think I’m a different kind of entrepreneur, one who is much more relatable to people.”
EMMA BROWN
Occupation: Senior Account Manager
Location: County Kildare
Key info: Laser focused on making her unique business idea a resounding success
She says, “I’m disgustingly competitive. I will do everything I can to secure this investment.’
JOSEPH PHILLIPS
Occupation: Safari guide
Location: Worcestershire
Key info: The “James Bond of the business world” with a degree in zoology
He says, “If Lord Sugar wants to invest in a company to help save the ocean, one lip balm at a time, I’m his man.”
MARK MOSELEY
Occupation: Pest control company owner
Location: London
Key Info: A former soldier who says he can “sell to anyone” with the gift of the word
He says: “If Lord Sugar doesn’t choose me, he’s missing a trick.”
Megan Hornby
Occupation: Confectionery shop and cafe owner
Location: East Yorkshire
Key Info: She says her business fills a gap in the market and has the potential to be nationally recognized.
She says, “I think that no matter what situation I find myself in, I will always tell the 100 percent truth, even if it’s hard to hear.”
ROCHELLE ANTHONY
Occupation: Owner hairdressing salon and academy
Location: Bedfordshire
Key Info: Describes himself as ‘tenacious, fierce and determined’ and says that together with Lord Sugar they would be ‘an absolute force to be reckoned with’.
She says, “I’m always compared to the Kim Kardashian of the corporate world because I do business with a touch of glamour.”
SHAZIA HUSSAIN
Occupation: Technology Recruiter
Location: London
Key Info: Wants to advocate for diverse representation of diverse women in the business world
She says, “I don’t need friends in business. I’m here to win this.’
SOHAIL CHOWHARY
Occupation: owner of martial arts school
Location: Southampton
Key Info: Raised in a town hall and worked hard to create business and warns other candidates to be ‘wary’
He says, “I’m calm and composed, but what if they come at me? I will bite and I will sting, and I will leave my mark.’
