Headspace Health acquires Shine, a mental health and wellness app focused on providing an inclusive mental health experience for the BIPOC community, the company announced Thursday. The financial terms of the deal have not been disclosed. Headspace Health says the acquisition of the New York-based company will boost its ability to provide more inclusive self-care content to its growing global membership base.
Founded in 2016, Shine has more than 45,000 paid subscribers and has reached more than six million people by offering self-directed content. The company also serves more than 90 corporate clients with its Shine at Work offering. Shine offers daily mediations, self-care courses and in-person support, along with virtual workshops hosted by outside experts and its community.
“The acquisition of the Shine app underscores the continued importance of infusing diversity, equality, inclusion and belonging into the fabric of everything we do,” said Headspace Health CEO Russell Glass in a statement. “By integrating both Shine’s robust content and talented team, we can collectively scale the diversity of offerings and experiences we can bring to our customers and members.”
Headspace Health says select Shine content will be integrated into its consumer and business offerings, including Headspace in-app experiences, webinars and more. Once Headspace Health integrates Shine into its services, Shine will no longer operate as a standalone company, a Headspace Health spokesperson told TBEN in an email. The company expects the Shine app to be discontinued later this year. Existing Shine members get free access to the Headspace app.
Shine’s co-founders and co-CEOs Marah Lidey and Naomi Hirabayashi will assume leadership roles on Headspace Health’s product and marketing teams. Headspace Health says a team of Shine engineers, customer success and marketing leaders will join Headspace Health to improve the company’s mental health strategy and content.
“After six years of building Shine, we are excited to join Headspace Health to scale up the urgent work of closing the equality gap in mental health – something Naomi and I have often felt firsthand. said Lidey in a statement. “We believe that everyone deserves to be involved in their mental health journey, and with our combined team at Headspace Health, we are on an exciting path to achieving that shared vision.”
The acquisition comes as Headspace and Ginger merged last year to form Headspace Health, valued at $3 billion. The merger brought Ginger’s therapy and coaching offerings together with Headspace’s mindfulness and meditation services.
The acquisition of Shine by Headspace Health is the second acquisition this year. In January, the company acquired Sayana, an AI-powered mental health and wellness company, for an undisclosed amount. Founded in 2018 and supported by Y Combinator in 2020, Sayana uses chat-based sessions with an AI character that encourages users to monitor their moods. Headspace Health plans to disable Sayana as a separate experience and transition users to Headspace Health once it’s done integrating the app’s core capabilities into the Headspace and Ginger experiences.