Hiltl: Switzerland Tourism produces video for vegetarian restaurateurs


Advertising at state expense: Switzerland Tourism finances a PR clip by vegetarian king Rolf Hiltl

The restaurateur advertises his vegetarian empire with a new video at an industry event. He didn’t have to pay for it himself.

Rolf Hiltl now runs seven vegetarian restaurants in Zurich.

key stone

The irritation of some people in the audience at the recent Swiss Retail Forum was great: speaker Rolf Hiltl ran an almost six-minute video on the screen above the stage, which presented his vegetarian empire in Zurich in the best light, from the difficult initial phase of the very first restaurant , to the current success driven by the sustainability boom, to Hiltl’s relationship with its vegetable suppliers.


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