“House of Gucci” fuels a craze for vintage Gucci


The Gucci House is a sad and tragic film. Beyond the obvious star cast, the film tells the sad story of a toxic family who couldn’t get along, fighting for parts, undermining each other’s talents, making it a gangster flick. fashion tops the box office.

Lady Gaga plays Patrizia Reggiani, the ex-wife of Maurizio Gucci, who hired a hitman to murder her ex-husband (Reggiani is now 72 and served 18 years in prison before being released in 2016). As she once said: “Power can be like a disease for the Guccis.”

Adam Driver plays Maurizio alongside Jared Leto as Paolo Gucci, an eccentric plaid suit. Led by Ridley Scott, the Gucci label loaned items from its archives to the costume designer.

The film’s costume designer, Janty Yates, recently said the art team borrowed several vintages from the Gucci archives that captured the brand’s 1970s and 1980s face.

As a result, online second-hand clothing apps like 1stdibs, Vestiaire, Poshmark and Etsy are bursting with vintage Gucci from the Tom Ford era, thanks to the new film (Instagram account @tomfordforgucci also helps track down key pieces from the ‘era). Also in London, the Asda outlet has selected 30 vintage Gucci items from 50 of their British Georges at Asda stores, as part of the worldwide craze for vintage Gucci that will take hold this winter.

One of the most iconic pieces is an outfit worn by Gaga in the film: a two-piece patterned logo set with leather trims that she wears when she visits a market selling fakes. In other scenes, we see buttercream yellow horsebit loafers designed by Aldo Guci in 1953, alongside vintage Gucci Brixton leather loafers. There are key pieces that were designed by Rodolfo Gucci, like the arty scarves he created for Grace Kelly, as well as the Fifties Constance bag, which was named after Jackie Onassis.

At best, this movie is a vintage Gucci lover’s dream, stretching back to the 1970s and 1980s for key pieces to hang on second-hand websites today as it showcases a number of Gucci handbags all over the place. throughout the film, including the vintage Gucci Jackie fabric handbag, the vintage Gucci Jackie Bardot handbag, among others.

However, not everything was from the real Gucci house. Yates apparently bought a large amount of Gucci online, such as eBay and Vestiaire Collective, to show the director. Even a few pieces were loaned from Gaga’s personal closet. According to some experts, it is difficult to find vintage Gucci pieces that predate Tom Ford’s design for the brand from 1990 to 2004.

As Yates explains, she took inspiration from the Museo Gucci in Florence, as the brand was founded in Florence in 1921. “I think Gucci is a wonderful company – shiny belts, shiny shoes and bags – but their fashion at the time was conservative. , “she said.” When Tom Ford walked in he cut it like a hot knife in butter, and that’s when it got so sexy, it was ridiculous. I don’t think ready-to-wear was Gucci’s strong suit at the time.



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