Hyundai Motor Group Appoints New Head of Mobility Division

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Song Chang-hyeon will lead the new Transport as a Service (TaaS) division, which will oversee the mobility activities of Hyundai Motor Co and Kia Corp.


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Song Chang-hyeon worked as an engineer at Apple and Microsoft, and he was technical director at Naver

The Hyundai Motor Group said on Friday it had formed a new mobility division to launch more service models and appointed a foreigner as its leader after his tenure with global tech giants such as Apple Inc and Microsoft. Song Chang-hyeon will head the new Transport as a Service (TaaS) division, which will oversee the mobility activities of Hyundai Motor Co and Kia Corp, the parent company said in a statement.

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In addition to working as an engineer at Apple and Microsoft, Song was the CTO of South Korea’s dominant web portal Naver, and also founded an autonomous transportation services start-up, 42dot, which had Hyundai Motor and Kia as early investors, according to the website. .

With this new division, Hyundai Motor and Kia plan to increase their alliances and cooperation with mobility companies around the world, as the South Korean automaker group pledged to “break the industry paradigm. traditional automobile ”and to move from the status of manufacturer to wider mobility. service provider.

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Hyundai Motor Group plans to streamline existing mobility services, introduce new services based on user data and explore business opportunities, the statement said.

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